The Ultimate Video Marketing Mix

The Ultimate Video Marketing Mix

Instagram Stories

Frequency: Post once per hour

Description: 15-second video stories with tidbits of information

Examples: Helpful tips, listicle content, inspiring quotes, “did you know” pieces


Facebook Feed

Frequency: Once per day

Description:  1 to 2-minute videos on a timely subject

Examples:  Industry news, company updates, trending topics, social holidays


YouTube Video

Frequency: Once per month

Description:  5-minute long-form talking head videos

Examples:  Video interviews, product reviews, tutorials and walktrhoughs


TV Commercials

Frequency: Once per year

Description:  Scripted scenes with actors and actresses

Examples:  Television commercials, video advertising, sales materials