Top 3 Tips For Facebook Video Marketers

Did you know that Facebook native videos are considered as the most effective content that can generate sales for businesses? In the past, there had been a debate which between Facebook and Youtube is better for marketing purposes. As it turned out, Facebook has dominated the online world. This success can be attributed to the fact that the users of this social networking platform keep on increasing every single day. Because of this, it is safe to assume that Facebook videos have become more visible to many people.

Video marketing needs to be effective. Otherwise, you will only end up spending more of your advertising expenses without getting any return on investment. In this article, we are going to highlight some of the practical ways on how to be an expert in posting video content for your company’s Facebook page:

Start With A Good Story

The first thing that you need to keep in mind is to come up with a video content that tells a story. We understand that the primary objective is to produce a marketing material that will drive your sales up. However, you must not only focus on the selling points of your brand. There is also a necessity to think of interesting and exciting methods on how to do it through a good story. As much as possible, make it appear that you are not hard selling your products. In so doing, the viewers would be able to appreciate your videos more.

Need a hand? Check out our Masterclass on video storytelling guide.


Focus On The First Four Seconds

There are a lot of posts available on Facebook. Because of this, it becomes challenging on your part to call the attention of your target audience. The question now is: In the sea of video content from all businesses online, how can you make your post stand out? This is where your creativity comes in. Take note that the first four seconds of the video is crucial for its success. When producing a video, do not forget to put a lot of attention in the beginning clip or in choosing the perfect thumbnail.

Pay For Facebook Ads

If you want to stay ahead of the game, then be sure to be willing to shell out your marketing budget for buying ads. Regardless of the number of your page followers, not every one of them can see your latest updates. You cannot simply rely on the organic reach to make the video content go viral. What you have to do is to work on buying an ad placement so that you could promote your social video. The trick here is to know the right settings for creating the ads. Do not worry because Facebook allows page admins to set a specific number of days for running the ads.

Now that you are aware of the top three tips in Facebook video marketing, the next step to take is to start planning your next content. Keep these things in mind for a guaranteed success. Stop wasting your advertising budget by perfecting all your Facebook videos.