Scheduling Social Videos: Why Timing Is Everything
Being aware of the importance of online presence is one of the essential keys to the success of your business. Take note that each company differs from one another. Each particular business activity requires a specific set of strategies for building a presence on various social media platforms. The more reach or engagement you have through your online posts or updates, the higher your conversions and sales would become.
Nowadays, it seems like everyone is so busy with a lot of things. This can be an ultimate challenge for marketers like you because there is now a need to think of the best way on how to capture the attention of the target audience. Aside from this, it is also essential to make sure that they will watch the video from top to finish. It is such a waste of time and effort if the potential viewers would skip on the video content.
In this article, we are going to provide you with the complete guidelines on how to schedule social videos to increase engagement or reach:
The best time to upload your engaging video content is between the hours of one and four in the afternoon. According to expert marketers, these are the hours where the click-through rates are considered high. However, it is imperative to note that this kind of result can only be achieved if you do it during the weekdays. The reason behind this is that more people have free time to kill from Mondays to Fridays. This is why the online portals can be crowded with many online users. On the other hand, during the weekends, these individuals usually spend time with their family or going on out of town trips.
Did you know that Instagram videos have gained increased popularity over the years? In fact, most marketing efforts of various companies are directed for this platform. This success can be attributed to the rise of the millennials who prefer using Instagram over other social media channels. The best time to post here is every day, except Sundays. If you want to get guaranteed success in video marketing on Instagram, be sure to schedule the posts before and after work hours. This is the time where people have the luxury to watch videos online randomly.
Most people know Twitter as an ideal platform for expressing spur-of-the-moment thoughts or comments. This is the social networking site where you can see a lot of individuals rant or express opinions about a particular topic, person or event. Unline Facebook and Instagram, the users at Twitter are more visible during the weekends. If you want to reach out to your potential customers or existing clients, be sure to take advantage of their interests during Saturdays and Sundays. Post an exciting video to call their attention and inspire them to send replies to your tweet. From there, you can already start direct communication with them.
There are many things to consider when it comes to successful video marketing and scheduling posts at the right time is just one of them. Do not forget to strategize correctly for effective results!