How To Promote Your Podcast With Videos

Being a podcast host is not an easy thing to do. There are many things to look into before you hit the “record button.” First of all, it is necessary to create a calendar for all your podcasts. You must strategize when uploading your content. Take note that timing is everything if you want to make your podcast relevant and material to your listeners. Second, you also need to come up with great topics or ideas to talk about. Make your podcast interesting and engaging for the subscribers.

As a podcaster, you know the significance of having a high number of followers. Aside from this, you are fully aware that achieving this ultimate objective is a complete struggle. Success does not happen overnight, which is why it is essential to learn the tricks on how to catch the attention of your target audience. In this article, we are going to talk about the top three videos that could help you in being a successful podcaster:

Create Teaser Videos

This is where you need to build anticipation to spike the interests of the viewers. What you need to do is to get a clip from the recording that you have completed. Use this material in creating a pre-episode teaser video. Be careful in choosing the sound bite because one wrong move could lead to adverse effects. The trick here is to keep it short so that you would not be revealing a lot of information. Leave something for the viewers to look forward to. Avoid adding too many photos or text in your video so as not to make it look messy.


Post Episode Announcements

If you already have a good number of followers or subscribers, then be sure to exert efforts in producing episode announcements. Tell the world that you are going to upload a new podcast on a particular day. Give a hint about the topics that you will be talking about in this upcoming podcast. Always remember that you are not only making the view for your existing subscribers. You also need to find a way to appeal to other people.

Go Live

Are you confident enough to have a live video recording of yourself while creating a podcast? Doing this will not only increase the chance of attracting new listeners but also earning the trust of your fans. They will feel a closer connection with you once they can see the entire recording process of your podcasts. You can use Facebook, Twitter or Instagram for going live. Among the three platforms, it is highly suggested to go for Facebook Live. It has more amazing features and encourages easy “share” compared to other social channels.


Take advantage of the availability of video content to leverage your podcasts. Whether you like it or not, the truth is that you need to engage in video marketing if you want to gain ultimate success as a podcaster. Do not worry because creating videos is something that you could learn over time. Just keep on practicing until you get better at it.