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Lumen5 is a video automation platform that allows brands and businesses to produce social video content at scale using A.I. and machine learning.
Tips For Creating Short Marketing Videos

Tips For Creating Short Marketing Videos

Creating videos is one of the most effective marketing strategies used by several companies these days. It may sound easy to think about video marketing. However, the truth is that it is entirely complicated especially for someone who is still not familiar with how it works. Over the years, marketers have developed several techniques when it comes to producing video content. One of the most common tactics is creating a short marketing video that can increase conversions for the brand.

In this article, we are going to enumerate some tips and tricks that can help new businesses master the art of creating one-minute videos. Make sure to read this article from start to the end.

1. Create A Plan

Short videos are not easy to produce since you need to become more careful with the storyline. There is a necessity to make a plan ahead of time to ensure that the entire sixty seconds of the video will be something that viewers can enjoy. This also includes carefully crafting a compelling story that is easy to understand.

The goal is to create a short video that can instantly capture the attention of the target audience. To accomplish this objective, your output must evoke positive emotions from the viewers.

2. Focus On The Audio

The choice of the music or song plays an essential role in coming up with a video that can attract the interest of the intended viewers. The audio must be of high quality. At this point, it is significant to emphasize that bad audio can ruin an excellent video. No matter how sweet or fantastic the story of the video is, it will still not work if the music chosen is in bad taste.

Aside from this, you must also use a good microphone if you intend to add a voice-over to the videos. Otherwise, people would not give your social video a chance to be played. In fact, there is a high possibility that they will close the video five seconds after clicking the play button.

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3. Use A Good Equipment

Make it a top priority to only use the right equipment for all the short videos. People will react positively if they can see high-quality clips compared to a low-quality one. At the same time, it is also necessary to find a videographer who does not have a shaky hand. If possible, use a tripod or camera stand whenever you are shooting for a social video.

Do not worry about the expenses of finding the best equipment for the videos. Just remind yourself that you are making an investment out from it. You will be amazed at how this investment could lead to higher returns in the future.

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Nowadays, the trend in the market is creating short videos. You have to be good at it so that you can increase your sales. It will not happen overnight but will the right skills set; everything can be within your reach.

Tips For Effective Video Storytelling

Tips For Effective Video Storytelling

One of the latest trends in video marketing is producing content that does not only sell a product but also tells a story. This strategy has become popular because it evokes more emotions from the audience. This is the primary reason why businesses are highly encouraged to engage in effective video storytelling. Failure to do this can lead to adverse effects on the brand.

Knowing the right steps in producing videos with a good story can help entrepreneurs succeed in their respective industries. If you want to make social videos that viewers will fall in love with, be sure to remember these:

Step No. 1: Identify Your Audience

Before starting with the production of your video, do not forget to study your audience. This is where you have to identify the type of people who will be watching your output. Always keep in mind that the success of all your marketing efforts depends on how they would react with your videos. As such, it is essential to know what they want so that you can curate a story that would be appealing to them.

Step No. 2: Plan The Script

When it comes to video marketing, it is crucial to plan all the actions that you want to take from start to finish. This includes the tedious process of writing a script that is clear and easy to understand. Avoid using hifalutin words that will only annoy your potential audience. Do not be afraid to use the slang language. In so doing, there is a higher possibility that your viewers can easily relate to it.

Step 3: Incorporate Your Brand

Now that you have a story to use for the video, the next step is to think of an interesting way on how you can insert the branding side. Remember that at the end of the day, what matters is increasing brand awareness. As such, it is crucial to find a subtle way to promote your company without looking like you are engaged in hard selling. The usual practice is to mention the brand or company at the end of the video.

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Step 4: Choose The Right Music

Do not take for granted the significance of choosing the perfect audio for your video. The selected music must complement with the kind of story that you are trying to share in the video. For example, if you want to tell a sad story, it is necessary to select a sad song or a mellow one. Make sure to consider the different factors so that you will not commit a mistake at this point. The music must have the capacity to hold the viewers’ interest or attention.

Stop putting too much pressure in accomplishing the goals for your marketing efforts. Enjoy the process so that you can become more inspired in completing the tasks associated with it. Storytelling can be fun on your part, as long as you know how to do it the right way. Take it as an opportunity to share a different side of what your company does or how it can affect the community around you.

Top 3 Reasons Why Your Video Marketing Strategy Failed

Top 3 Reasons Why Your Video Marketing Strategy Failed

If there is one thing that you need to understand about video marketing, it is the fact that no one can get it right the first time. This means that somewhere along the way, marketers will experience failure. Success is not something that you can immediately acquire, especially if you are still new to this field. For this reason, it is necessary to exert efforts to achieve your marketing goals.

The truth is that not all your marketing strategies will work. There are times when you would feel disappointed because your efforts have not paid off. Do not worry because this is only normal for marketers. We have rounded up the top four common reasons why businesses experience failure in using social videos for marketing. You need to know these:

Mistake #1: Messy Storylines

One of the most important things to remember about creating a video is choosing the ideal storyline that is perfect for your brand. Unfortunately, this is where most people fail because they focus more on promoting the products and services. In fact, this could also be the same reason why you did not succeed in your first social video.

The right thing to do is to avoid convoluted storylines. Research first about the people from your target market so that you can identify what makes them laugh or feel happy. Of course, the goal is to create a video according to what they want.

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Mistake #2: Unoriginal Content

Even if there are millions of videos available on the Internet, people will still find a way of knowing whether your content is original or not. This is why it is significant to make an effort in planning the production of a video. Do not underestimate the capacity of the audience to pinpoint the fact that your social video is a mere copycat of another.

Instead, the proper way of doing this is to promote uniqueness in all your marketing efforts. Create your own personality. Cooperate with the other members of your team and ask help on how you can make a branding that stands out.

Mistake #3: Rushing It

Successful video content does not happen overnight. It takes time before you can produce something that would capture the attention of the audience. This is why you must never rush the process of creating your video, most especially if it is the first one. There has to be consistent planning of all the steps that you are going to take. Otherwise, your videos will ultimately fail.

To make this happen, be sure to set a reasonable deadline for the posting of your videos on different social channels. Never rush the process because it will only add unnecessary pressure on your part. When this happens, the output will not be good as you expect it to be.

Conclusion

Do not easily feel discouraged if your video does not become viral right away. Take note that there is a need to keep on practicing until you will become an expert at it. Just remember to think of fresh and unique concepts all the time.

Build Your Brand With Videos

Build Your Brand With Videos

Nowadays, business video content is on the rise. A lot of entrepreneurs and marketers have been using video marketing to increase brand awareness as well as to promote their products and services. There are several strategies used by these people to reach out to the right audience. As a businessperson, it is essential for you to know these effective methods so that you can thrive in your industry.

At this point, it is imperative to point out the fact that there is tight competition in the market. Many other companies are engaged in distributing the same products that you sell or in providing the same services that you offer to the public. To keep your leverage, it is highly recommended to engage in video marketing. Fortunately, it has become easy to build a brand through videos. Here are some of the tips to remember:

Set A Goal

Before you start with the production process, the first thing that you must do is to set a goal why you want to make a video. Make sure to select a specific objective that is attainable. At the same time, do not forget to set a deadline or a timeline for accomplishing this goal. In so doing, it will be easier on your part to keep track of your progress. It can also motivate you to act fast because there is a date to complete.

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Choose The Type Of Video

This is the part where you need to ask yourself what type of image you wish to create for your brand. Take note that there are several kinds of videos that you can choose from. Keep in mind that the key to video marketing success is to practice consistency. You have to continue producing content that is easy to fall in love with. The choices available are:

• One-minute videos
• Testimonials or Reviews videos
• Video blogs or vlogs
• Promotional videos
• Commercial videos
• How-to videos

Give A Good Impression

If you are planning to release your first-ever video to a set of target audience, then be sure to give all your efforts to it. Be dedicated to creating a video that will create a good impression of your company. Remember to avoid hard-selling products and services on your first video campaign. The best way to build your brand is to share your story. Make it appealing to the audience.

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Know When To Post

In video marketing, timing is everything. This is why it is essential to determine the perfect day and time to post a video. You cannot just upload content anytime you want. There is a necessity to strategize by having a content calendar. For example, during the Christmas, your company video must have something to do with the Yuletide season. The ultimate goal is to stay relevant so that people will find it easy to connect with your brand.

Branding takes a lot of time, which is why you must be patient in doing it. Always think first before taking a step to avoid any mistake in the implementation of your branding tactics.

Measuring Your Video Marketing Success: How To Do It The Right Way

Measuring Your Video Marketing Success: How To Do It The Right Way

An excellent way of promoting your company’s product and services is through digital marketing. With the availability of the Internet, it has become easier for several entrepreneurs like you to engage in video marketing. This is the process of using online video content to raise brand awareness. Many marketers are doing it because the strategy has proven to be effective. As a matter of fact, this form of marketing is the right solution to increasing conversions.

If you are already engaged in video marketing, then all you have to do is to check the progress of your efforts. Have you recently closed a major deal because of your videos? Are your social videos bringing in more sales for the business? Do you think that you have become successful in this aspect? To find out the answers to these questions, the best thing to do is to measure your success by doing any of these things:

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Check The Engagement

This is the part where you have to learn what video engagement metric means. All that needs to be done is to check all the comments as well as the reactions of the audience on your social videos. How many people are interacting on the post with video content? Check this number so that you can determine whether your marketing efforts were worth it or not. The goal is to publish a video content that will spark interest from several persons from your target market.

Know The Rate Of Play

Did you know that it is possible to check how many times the viewers have played your videos? This is why it is imperative to produce videos that will make people more inclined to click the play button. Be sure to provide the most compelling thumbnail for the videos as well as to write compelling captions. Take note that the methods of checking the statistics for the rate of play are dependent on the social media platform used.

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Identify The View Count

Another effective way of determining the success of a video campaign is to look at the number for the view count. This number will tell you how many times the target market saw your content. As such, the view count also has a relation with the rate of play. What you need to understand at this point is that the measure for the view count varies from one platform to another. For example, in Facebook, a view is counted just after three seconds of playing it. On the other hand, on Youtube, the view is counted after thirty-seconds from the start.

Take note that measuring the effectiveness of your video marketing efforts is essential so that you can make informed decisions in the future. Do not give up right away if the success is not commensurate with the efforts that you have put into it. Remember that it takes time before you can become a master in this field. Just continue to strive hard in producing better video content.

Tips In Getting Free Stock Videos For Your Online Campaigns

Tips In Getting Free Stock Videos For Your Online Campaigns

Creating a video for your online campaigns is not going to be easy. There are several challenges that you need to overcome before you can produce a content that is perfect for digital marketing. Start the process right by knowing how to select the right stock videos to use.

We have rounded up some tips and tricks that can help you come up with compelling video campaigns.

Use Specific Keywords

When finding for stock videos online, do not just type the generic keywords for the search. The best thing to do is to use the specific keywords that will allow you to check an impressive library for the stock videos. For example, if you are looking for stock videos related to business, do not just use “business” in the search bar. Instead, add additional words that will narrow down the search. You can use “new business,” “small business” or “business world.”

Add Creativity

You must be able to identify the stock videos that have been used by several people in the industry. As much as possible, avoid downloading these stock videos because they will not set you apart from the other brands in the market. What you must do is find out those that are not popular so that you can somehow increase the creativity for the video campaigns. Be smart enough to go beyond the regular use of the words. Let your creativity shine in choosing the clips.

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Do Your Research

In this digital age, you can quickly get the information you need with one click of a button. However, it is essential to be careful with the type of data that you will download online. Be sure to research first about the best websites that provide free stock videos. Take note that the process of selecting clips can take a lot of time, which is why you must only search from the top-rated sites. These online pages can provide high-quality stock videos.

Limit The Use

Keep in mind that the goal is to produce video content that will make the target audience feel a connection with your brand. As such, there is a necessity to come up with a good storyline. The video must not be about selling your company but establishing a relationship with existing clients and potential customers. It is imperative for you to create unique, compelling videos. To make this happen, you have to moderate the use of free stock videos. Therefore, the content that you produce needs to have at least 85% unique clips. The 15% can be allocated for the free stock videos to be downloaded from the Internet.

When it comes to getting free stock videos for your online marketing campaigns, make sure to download only from reliable sites. Do not be afraid to mix and match the clips until you can come up with the perfect content.

Do You Want To Make One-Minute Videos?

Do You Want To Make One-Minute Videos?

Are you aware that many Internet users hate watching long videos that do not offer any value at all? Most of these individuals feel like their time has been wasted every time they experience this. As a marketer, this is where the challenge comes in because the truth is that you will have a difficult time in limiting everything you want to say in a short video.

In fact, many companies are not looking into effective ways of cutting down the length of their videos in less than one minute. Do not be surprised if you can see several one-minute videos online for this has become a trend in the market. Do you want to join the bandwagon of the businesses that focus on the production of one-minute videos? If yes, then be sure to remember these tips and tricks:

Identify Why You Want To Make One

You are off to a good start once you learn how to identify the ultimate reason why you are interested in creating a one-minute video. Do you want to share information with your viewers? Are you interested in promoting a brand? Or is there a new discount or special offer that your company is running? Knowing the “why” for the creation of a one-minute video can help a lot.

Study The Target Viewers

Who are the people that you want to reach for your videos? Knowing the answer to this question can lessen the hardships or challenges in the production of the content. Take note that in whatever you do, it is essential to please the target audience. An excellent way of making this happen is adding videos that will make them feel happy or satisfied.

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Make It Compelling Enough

Think of the strategies that you can use to increase the greatness of your video. Add exciting clips and music that will make them subscribe to your social media channels. Most importantly, be sure that you avoid talking about topics or issues that can be sensitive. Always remember that viewers have different opinions, which is why you must be careful about what to post online.

Be Direct To The Point

Many people love one-minute videos because they do not take so much of their time. Everything is presented at a fast pace. This is something that you must remember during the process of creating your content. Be direct to the point so as not to bore or irritate your audience. Keep in mind that these people will not have second thoughts to close the video immediately if they do not like what they see.

Boost Your Videos

If possible, set aside a budget for promoting your videos in the digital world. Fortunately, advertising your videos online is no longer expensive as long as you know how to create the right ad campaigns. In fact, you can already advertise a video on Facebook or Instagram for as low as $1 per day. It is essential to increase the reach for the one-minute videos uploaded on your online accounts.

A Step-By-Step Guide In Making Videos

A Step-By-Step Guide In Making Videos

Promoting your company has become more complicated over the years. Before the digital age, the best way to reach out to your target market is to create printed ads or materials and distribute these to different people. Aside from this, you can also avail of the radio and television advertisements that are more effective compared to the printed media.

However, things have changed because of the availability of online marketing strategies. Nowadays, companies need to innovate in their promotions if they want to have a bigger reach or engagement for their advertising efforts. One of the important things that marketers and entrepreneurs must be good at is creating video content. In this article, we are going to enumerate the steps on how you can start with producing your video.

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Step 1: Know Your Objectives

Before you start doing something, it is essential to lay down your goals and objectives. This is significant so that you will not go astray in the process. As much as possible, make an effort to ensure that all your goals are smart, measurable, achievable, relevant and time-bound. An excellent example of an objective is creating a video that will increase the conversions for your company. Most importantly, do not forget to devise a way on how you can measure the success of your efforts to achieve the goals.

Step 2: Determine Your Audience

How well do you know your target market? Keep in mind that there is a necessity to streamline the intended audience for your videos. This is where you need to identify the different clusters composing the target market that you want to reach. You must know the wants and needs of these people so that it would be easier on your part to appeal to them. At the same time, do not forget to determine the demographics of the group for better implementation of your advertising techniques.

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Step 3: Decide On What You Want To Share

After completing the research process involving your target audience, the next step is to go back to your objectives so that you can now decide on what you want to include in the content. There are several questions that you can ask at this point, such as:

  • How do you want your audience to react on the videos?
  • Are you interested in just sharing a story or aggressively promoting your brand?
  • What do you want the audience to think about your company

Knowing the answer to these questions is already a good start. Just remember to take note of these answers as you start the production of the video content.

Once you are done creating the video, make sure to know the different platforms where you are planning to upload it. Moreover, never forget to write a compelling caption about the video. Let your audience know what the video is all about to make them more interested to click the play button. The caption must be short enough to capture their interest. Lastly, promote the video content if your company has the budget to do it.

How To Capture The Attention Of Your Target Audience

How To Capture The Attention Of Your Target Audience

There are several rules to observe when it comes to video marketing. You cannot just produce a video and post it online without doing any preparations at all. Take note that an excellent video is not sufficient to catch the attention of your target audience. Take note that people in the online world have a little time to spare in watching videos, especially those that are intended to promote the products and services of a particular company.

As such, it is essential to learn the effective ways on how to make the first five seconds of your video interesting enough to get people to be hooked. To tell you honestly, this is not going to be an easy task especially when you are trying to sell your brand to the public. There is a necessity to exert effort and time to accomplish this ultimate goal. Here are some of the tips and tricks to remember:

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Make Sure It Loads Quickly

This is where you need to think of the platform where you intended to post the video. Are you going to add it on the landing page of your website? Do you want to include it in a blog post? Or are you interested in uploading it on your social channels? Be sure to select the correct video resolution so that it can load quickly after a user has pressed the play button. You must understand that most online viewers are impatient and they are most likely to skip watching your video is the load time is slow.

Focus On The Visuals

Think of an intro video that will instantly grab the attention of the viewers. A recent study shows that the brain can process 60,000 times faster than text. This means that people are more likely to be interested once they see compelling visuals. Aside from this, do not forget to add the appropriate sound or music media on the intro clip. Doing so will add a dramatic effect to the video.

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Promise Something Better

If possible, you can also start with video by promising your audience what to expect for the next few seconds or minutes of the entire clip. Make them want for something more. For example, you can say that you will have a giveaway or special offer at the end of the video. That way, you can make them watch the content from start to finish. However, it is essential to living up to what you have promised. Avoid giving false promises or using click-baits because it can lead to adverse effects on your brand image. Failure to do this can lead to the loss of trust and confidence of the company by your target audience.

Another important thing to remember is that you must always make an effort to cut your videos short. Strategize first before you start shooting or producing the content to avoid errors or mistakes in the process. Most importantly, know what your audience wants and use it to your advantage,

The Basic Guide In Understanding The Instagram Story Feature

The Basic Guide In Understanding The Instagram Story Feature

Did you know that around 300 million people upload stories on their Instagram accounts? Just recently, Instagram became the talk of the town when it released a new feature that allows users to post Snapchat-like photos and videos. This feature is called “Instagram Stories,” which are deleted from the accounts of the users after 24 hours from the time of posting.

Instagram did another major change with this feature by introducing “Highlights.” With this feature, the users are now given an option to make the stories last for more than 24 hours. As a matter of fact, they can even create up to ten classifications for the highlighted stories. A lot of people love these features, and we believe that it is time for your company to take advantage of them too.

Take note that there are several ways on how you can reach out to your target market. The most effective one is to engage in video marketing to entice them to become buyers or clients. An excellent way of creating video content at the lowest cost possible is to use Instagram stories. All you have to do is capture 15-second videos and post it for free on your company’s social media channel.

In this article, we are going to discuss the different ways on how marketers like you can strategically use the Instagram features for your benefit. First of all, remember that the primary goal is to create authentic, exciting and engaging content that will not only catch the attention of the target audience but also encourage them to increase your sales.

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Drop A Teaser Video

Are you launching a new product soon? Do you want to make your existing clients and potential customers become interested in it? Is it your objective to keep them on the loop with the developments? If yes, then record a 15-second video and post it on your Stories for the day. Do not exert too much effort in creating this video because it is only a teaser. Just keep it natural but avoid revealing too many details to keep the audience wanting for more.

Give Instant Updates

Are there new and exciting things happening for the brand? Let your creativity shine by uploading short videos, ranging from 3 seconds to 15 seconds. Keep in mind that people react positively to companies that are always innovating for something new. Make them feel excited about your posts. Entice them to love what you offer in the market by promising them with improvements in your brand. For example, if your company has a brand new indorser, be sure to mention it in your stories. Before the ad even comes out, it is good to give short and straightforward updates for your target audience. In so doing, they will start to provide trust to your company.

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Promote Sales And Offers

Do you love offering sales and discounts to your customers? Are you interested in getting more conversions for your posts? Mention these promotions on your Instagram stories by sharing perfectly curated videos or images. Do not be afraid to let your creative side take the lead. Unlike all other video content online, Instagram stories are not that difficult to create. There are also filters to choose from, making your task entirely easier.