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Author: Lumen5

Lumen5 is a video automation platform that allows brands and businesses to produce social video content at scale using A.I. and machine learning.
Why Video Marketing Is Crucial For Your New Business

Why Video Marketing Is Crucial For Your New Business

Let’s face it. We are now in the digital age, which means that many of us have already gained access to the Internet. A large number of the population owns a smartphone or a mobile device. The reality is that many people are starting to become more available in the online world. This is something that you need to take advantage of, especially if you are still new to the industry.

The first thing that you need to understand at this point is the fact that publicity is essential for the success of your business. Make it a top priority to let as many people as possible to discover about your company as well as its products and services. The competition in the market is tight, which is why you need to join the bandwagon of entrepreneurs who are using video marketing as leverage.

Here are the top reasons why video marketing is crucial for your new business venture:

It Improves Site Ranking

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Adding videos on the top visited pages on your website can decrease the bounce rate of the site. This means that the time spent by the visitors in checking your website would naturally increase. Take note that the longer they stay on your page, the more they will start to trust you. Keep in mind that a low bounce rate is a good signal for the search engines, as it gives an impression that you have good content.

Tip: Learn how to effectively embed Youtube videos on your landing pages or published blog articles.

It Increases Sales

 

Another advantage of having videos on your online pages or social media channels is that it increases the likelihood of earning sales. Always remember that video content is more interesting than photos and text. It can easily catch the attention of the target audience, and it also enables entrepreneurs to present the best features of their products. According to marketers, people are more inclined to buy a product after watching its promotional video.

Tip: Keep your videos fun, interactive and engaging. Avoid hard-selling the items because it will keep clients away.

It Is Appealing To Mobile Users

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Many people are now using smartphones or mobile gadgets for work, business and even for entertainment purposes. This is why your company must focus on creating videos that will add a fun factor to the newsfeeds of the mobile users. The best way to introduce your brand to your target market is through video content. Implementing this strategy can be challenging because you need to exert more effort in making the first five seconds of the video matter. Remember that mobile users are impatient. They will only continue to watch the video up to the end if they find the beginning part interesting.

Tip: Use the right frame when creating videos. Each social networking channel has specific requirements for video uploads.

The success of your business depends on many factors, one of which is video marketing. Be sure to expand your knowledge on how to make this work.

3 Common Mistakes To Avoid When Making Videos

3 Common Mistakes To Avoid When Making Videos

A lot of people find it enjoyable to watch videos during their free time. According to experts, there has been an increase in the viewership for online videos over the past few years. This only shows that video content is a big thing when it comes to digital marketing. No wonder many entrepreneurs are using this strategy to increase their presence in the market.

Producing high-quality videos can be challenging, especially for those who are still new to it. In this article, we are going to pinpoint the top three common mistakes that video editors make. We want to share the list so that you could find ways on how to prevent from doing them with your video projects. Check this out:

A Lengthy Video

The time duration in every video is highly essential. It is the number one thing that viewers can easily notice. Many people would usually look into the length of the video before playing it on their smartphones, laptops or computers. The longer a video content is, the less appealing it becomes.

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Be sure to keep your videos short yet informative. It can be tempting to place all the essential sales pitches that you want to promote your product. Keep in mind that doing it can only drive people away. The truth is that people are too busy these days, which is why social videos are starting to gain popularity.

A Rushed Output

The process of producing a company or promotional video is a complicated task. It requires a lot of effort on your part. You cannot just get everything done overnight, which means that it is necessary to create a schedule before you start the project.

Be organized first by listing down all the tasks according to its priority. Set a deadline for each item on the checklist to ensure that you will not miss anything. The most important thing to remember is that you should not rush the creative process. Otherwise, you will end up having an unappealing video. Follow your schedule, and everything will fall into place.

A Video With No Story

No matter how expensive and costly your video is, if it does not tell a story, then people would not like it at all. Remember that the primary reason why viewers watch your social videos is that they can find a connection to it. They love it because they can relate to what they see.

To ensure that your content would appeal to them, do not forget to create a compelling storyline. Find time to gather the members of your marketing team and allow them to brainstorm ideas. Keep in mind that two heads are always better than one. Keep yourself open to suggestions and recommendations. Do not be afraid to mix and match the different concepts.

Video content is a big part of digital advertising. It can drive more people to your website and can eventually help in increasing conversions. Make it a top priority for your firm to create interesting videos on a regular basis.

How Expensive Is Video Marketing?

How Expensive Is Video Marketing?

Every company sets aside a budget for advertising. Having this kind of expense account is necessary if you want your business to make a name in the industry. Keep in mind that no matter how much you improve the quality of your products, it may go down the drain if you do not use video marketing for your advantage. The proper question to ask now is: How much does video marketing actually cost?

In this article, we are going to present the different costs associated with video marketing. Take a closer look at these numbers:

Script Writer’s Pay

Planning the concept of video content is a delicate process. You need to hire someone who will work on coming up with a good script to sell your products. The number one challenge is to create a video that would capture the attention or interests of your target audience. It is essential that the ad material must be produced in such a way that it does not hard sell your company or its brand. Having someone to do this task means additional cost on your part, estimated at around $120 to $300 per hour.

Video Editor’s Compensation

The person who will edit your videos must be a professional. You cannot just delegate this crucial task to anyone in your marketing department. There is a necessity to hire a video editor whose rate could be around the range of $250 to $800. This may look like the pay is too much, but it is the normal rate in the industry. The compensation is worth it because the editor will be the one to take care of everything in the creation process. He will be responsible for choosing the clips and sounds to be used in the video. His task is to see to it that the client’s video is going to stand out from the crowd.

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Ad Promotions

Another thing to take into consideration is the expense for advertising. At this point, you need to understand the concept of organic reach and sponsored reach. If you to increase your revenues, it is essential to expand your reach. The reality is that organic reach may not be sufficient at all. There is a necessity to set aside a budget for ads. This is where you will purchase ad placements on various social media channels or websites. The cost for advertising can be as low as $50 to $1,000. The amount depends on the platform used. What you need to do is to choose the right package or deal for your business.

Video marketing can be expensive for your company. The costs are also more likely to increase every year. However, all the money spent on it will definitely be worth it. If done properly, this strategy can help you take your business to the next level. Take note that the only way to stay up in the game is to join the bandwagon of entrepreneurs who are using video content to reach out to the target market.

Top 5 Pre-Creation Tips For Successful Video Content

Top 5 Pre-Creation Tips For Successful Video Content

The key to effective video marketing is to create a content that will capture the attention and trust of the viewers. The truth is that doing this is a completely challenging task especially when the video is trying to sell a product to its audience. This is why it is essential for video makers to focus on the pre-creation process. There is a necessity to plan ahead of time to avoid problems or delays in the future.

In this article, we are going to share some of the important things to take into consideration before you start creating video content for online marketing purposes. Be sure to keep these in mind:

1. Identify The Target Viewers.

The first thing that you need to understand is that it is important to define your audience. Take note that you cannot create a video for everyone in the online world. You must select the persons who are relevant to your brand and be sure to choose those who are more likely to make a purchase.

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2. Send Out A Clear Message.

Just because you have succeeded in defining your target market does not mean that you can just place anything on your video content. Always remember that determining the correct message is just as significant as knowing the audience. The truth is that you have many things to say about your brand. The challenge now is to pick the essential selling points and present it to the viewers as clear as possible.

3. Set A Budget.

Creating a video requires a certain amount of money. Whether you like it or not, this is how video marketing works. There is a need to set aside a budget during the pre-production process. This means that you must list the possible expenses that may arise when it comes to making the video content. This step is important especially if someone from your office needs to approve the costs before you can start with the production.

4. Prepare The Script Or Flow.

Now is the time to ask yourself about the concept that you want to utilize for the video. Take note that there are many videos created every day by other companies, and some of them come from your competitors. The challenge now is to think of a smart way of making your content stand out from the rest. The solution to this problem is giving attention to the preparation of the video flow or script.

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5. Think Out Of The Box.

Do not be afraid to take risks. While it is important to provide what your viewers expect from you, it is also necessary to trust your guts by making a calculated risk. Keep in mind that you have the freedom to try something new. Be fearless in challenging existing beliefs or principles. Find something that would catch the attention of your target audience.

Time is one of the important resources that you cannot afford to lose. As such, make an effort to work on the planning process before starting to create engaging video content.

The Ultimate Guide To Make Videos Stand Out In Social Media

The Ultimate Guide To Make Videos Stand Out In Social Media

Video marketing is on the rise these days, which means that many companies use this strategy to increase their sales. Because of this, the logical conclusion that we can come up with is that you and your competitors may be using the same tactic reach out to several people. The question now is: How can you make your videos stand out? The primary objective is to see to it that you can outsmart the other players in the industry where your business is a part of.

Here are some of the tips and tricks that you must keep in mind to make your video content stand out on social media platforms:

Be Authentic

Many things affect the success of your business venture, and one of which is gaining the trust of your target market. The reality is that your company has no future if people do not trust what you do. As much as possible, put a lot of work in planning the creation of your videos. Remind your team that authenticity is everything. Avoid lying about the brand in all your social media posts. The number one rule is never to lie just to get customers because it will eventually backfire.

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Source:pixabay.com

Entertain Viewers

Producing a high-quality video is completely challenging, especially if the products you sell are quite technical. The difficulty lies in presenting the best features of your brand without looking like you are in it for the money. Always think out of the box. Avoid following what your competitors are doing. Create something that will catch the attention of your target viewers. The goal is to entertain them by developing a video content that will make them laugh, smile or giggle.

Promote When Necessary

The competition in the digital world is tough. Every company needs to strive hard to be seen by their target markets. The best way to do this is set aside a budget for promoting all the posts on your social media channels, and this includes your videos. The truth is that organic reach is not sufficient.

If you want to increase the engagement on your content, be prepared to spend an amount for the promotions. This requires getting familiar with the ad settings of each social media platform. Keep in mind that the ad strategies for Facebook may not work for Instagram or Twitter, and vice versa.

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Source: pixabay.com

Write A Compelling Caption

No matter how great your video is, it will not be an effective tool for digital marketing if no one would click on the “play button.” This is why you must also write a compelling caption for your social media posts. Make sure that the first line would instantly capture the interest of the viewers. Keep your caption short but informative. You have to let them know what to expect with the video content without revealing too much. The ultimate goal is to inspire them to watch the video from the beginning up to the end. Aside from this, do not forget to choose the right cover photo for your video.

A combination of all the tips mentioned above will help you succeed in your online marketing efforts. Keep these tricks in mind every time you publish a new video content for your social media channels.

4 Kinds Of Videos To Post On Your Facebook Page

4 Kinds Of Videos To Post On Your Facebook Page

Video marketing is now a big thing when it comes to promoting a company’s products and services. The availability of various social media channels has enabled entrepreneurs to increase its reach to their target market. Gone are the days when they need to invest in printed materials or ads just for brand awareness. Nowadays, all they have to do is post exciting and compelling videos on the right online page. In this article, we are going to list down the top three kinds of videos that you must create for a Facebook page:

Special Product Features

This is the part where you will highlight the essential features of your products that make it stand out from the competitors’ brands. The goal is to present the items that you are selling in such a way that it will convince the viewers to may a purchase. Now is your chance to come up with a video that will show what makes the products special. However, be sure not to oversell it. The best way to do it is to think of a good concept for the content. The video must tell a story to make people watch it and eventually share the post with their friends on Facebook.

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Source: pexels.com

Announcements About The Brand

A lot of changes can take place in your company, and it is significant to let your existing customers and potential clients know about it. Doing this will make them trust you even more. What you need to do is to determine what is new with your business venture and make an announcement about it through your Facebook page. While photo with a caption can already meet this goal, it is still highly recommended to use vide since it is more likely to capture the attention of your viewers.

Testimonial Videos

Another excellent way to gain the respect and trust of your target market is through testimonial promotions. The best thing about creating this kind of video is that it does not require a lot from you. While this may be the case, you must see to it that your video is reliable and convincing. Take note that the viewers can notice it if you are trying too hard to have someone say positive things about your company. At this point, what matters the most is the geniuses of the testimonial videos. Make the videos memorable too so that it can affect the viewers.

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Source: pexels.com

Spotlight For Team Members

Appeal to people by creating a video content that puts your team members in the spotlight, but in a good way. Take this opportunity to share an amazing story with your Facebook page followers. Always keep in mind that when people discover that you maintain a strong company culture, they will become more inclined to patronize your products. Whether you like or not, a large part of your target market will always connect easily if you start to show how the individual stories of your team members. Before you start working on the video content, the first step is to plan the type of stories or experiences that you want to feature. Have a thorough screening process to ensure that you will succeed in the campaign.

Now is the right time to take advantage of your Facebook page. Schedule an engaging video content today.

Why Is Video So Effective For Social Media?

Why Is Video So Effective For Social Media?

Did you know that there has been a rise in the use of social videos for online marketing? According to experts, many entrepreneurs are starting to take advantage of posting videos in the digital world to connect to their target market. As a matter of fact, statistics show that there has been a growth in the popularity of video over the years. In the past two years, Youtube recorded an increase of 99% uploaded videos, and Facebook reported 258% increase in video posts. Even on Twitter, a tweet containing a video is 6x more likely to be liked and retweeted compared to a post with only text or photo.

As such, it is proper to conclude that video content has become a valuable tool when it comes to digital advertising. In this article, we are going to explain the top reasons why video holds a record of being effective for social media. Here are the things that you need to know:

It Is Perfect For Mobile Users

One of the most important concepts that you have to understand is the fact that videos and smartphones go hand in hand. A recent study shows that more than 90% of consumers check online videos through the use of their mobile phones. Since the number of mobile users keeps on growing, it is safe to say that videos are becoming popular to many people. Needless to say, video marketing has become an effective tool for reaching out to your target audience.

It Affects People

What makes video content more appealing to the public is the fact that it has a unique effect on several people. Take note that many persons are visual, which means that they offer a more positive response when they see a visual content. However, this does not mean that words are not significant because the truth is that it can still affect the way a person feels. Engaging videos coupled with a powerful caption can lead to social media marketing success.

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It Encourages Social Shares

The best part about promoting social videos is it can be easy to share across different channels. Since it can appeal easily to people, the viewers would feel it natural just to share the videos with their online followers. As a result, your brand would get more exposure. The higher the reach is, the more beneficial it is for your business. As such, the goal is to see to it that you have engaging videos to inspire many people to keep on clicking the “share” button.

Videos are convincing when it comes to raising brand awareness. This is the primary reason why creating compelling video content can spike up the sales for your business. With this kind of material, you will not appear trying too hard to promote all your products or services. Keep in mind that photos and texts do not ignite the emotions of people unlike what videos do.

Give your brand the kind of promotion that it deserves. Jump on the bandwagon now and embrace social videos for your digital marketing needs.

3 Tips To Make Your Social Videos Go Viral

3 Tips To Make Your Social Videos Go Viral

One of the latest trends in the digital age is the use of social videos to raise brand awareness or to promote products and services. In this modern time, many people already own smartphones and have complete access to the Internet. Because of this, entrepreneurs can now connect to their target market through the use of digital marketing, specifically by posting videos on their social media channels. It may sound easy, but the truth is that the task is genuinely challenging.

Fortunately, there are many ways on how you could improve your company’s online presence by creating videos that would go viral. Here are some of the tips that you must keep in mind:

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Source: pexels.com

Match Videos With Platforms

Take note that the online users are categorized into several categories. There are those who enjoy watching videos via Facebook and Instagram while others prefer to use Youtube. Each platform has its varying format requirements and targets varying audiences. For example, Instagram only allows you to post thirty-second videos, which is why you need to be more creative in making a clip.

On the other hand, Youtube is more suitable for videos with longer time duration while Facebook is ideal for informative videos with a length of 2-5 minutes per post. These are the information that you need to keep in mind so that you could come up with the perfect video for a particular social media platform.

Always Connect To Viewers

The number one reason why people watch and share your videos is because they can relate to it. As such, make it a top priority to create social videos that tell stories or establish a human connection. The challenge now is to choose concepts that would appeal to your target markets without trying too hard.

Avoid making videos that mainly promote the items that you are selling or the services that you are offering to the public. As much as possible, present your brand in a subtle manner. Focus more on the story timeline so that people would instantly love it. When this happens, the social posts will become highly shareable.

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Source: pexels.com

Plan Ahead Of Time

Staying relevant is another challenge that you need to overcome when it comes to video marketing. Take note of all the special dates that you believe would have an impact on your followers. Be sure to celebrate with them through creating engaging videos, which they can share with others. This is the primary reason why having a content calendar is crucial for your online marketing efforts.

Remember that the process of video editing is a complex one. You must start with choosing the best idea or concept to use. After this, you have to gather the clips and music that will be used on the videos. This also includes the task of identifying the texts and images that will be added in between. Always have a plan so that you could publish the output on time. Also, learn how to schedule videos on several social channels.

The tips mentioned above are organic ways on how to make the videos go viral. If you have a budget for digital marketing, then do not forget to invest in ads. Boost you’re your social posts so that it could have higher reach online.