Every company needs to invest in marketing for its success. As a businessperson, this is something that you need to understand completely. It is essential on your part to explore the different strategies that will put your business on top. Take note that the competition in the market is quite high. As such, you need to exert more efforts to rise. In this write-up, we are going to present the top five marketing trends that you need to follow as soon as possible.
Top 1: Personalized Video Content
In this digital age, people are craving for something real. They want to associate themselves with something real. For this reason, it is highly recommended for your company to embrace the concept of personalized video content. Do not try too hard in selling all your products and services to your target audience. Use video marketing not only to promote your brand but also to make a positive connection with potential clients and existing customers.
When producing a video, make an effort to take into consideration how your viewers would react after watching it. Personalized marketing is your key to ultimate success.
Top 2: Go For Square Videos
At this point, it is significant to highlight the necessity to optimize your videos in such a way that it will be easy to watch via smartphones. According to a recent study, 69% of online users spend most of their time in viewing videos using their mobile phones. The goal is to improve the experience of your target audience by giving them something that is convenient to enjoy on their part.
What you need to do is to let go of the old practice of creating horizontal videos. In this modern day, the best option is to choose the square or vertical format for your content. It is a good choice, especially if your primary source of conversions is social media marketing.
Top 3: Stream A Live Video
One of the latest features offered by different social networking sites such a Facebook and Instagram is the live video. With this kind of technology, company owners can already stream live videos whenever they want to. It is an excellent way to market your company because it requires less effort on your part. Take note that streaming a live video does not give you the duty to edit clips. You can instantly publish in your business pages. However, you have to be careful in thinking about the theme of your live video.
Do not be afraid to get creative. You will be surprised with how many people will comment and share a live video. Take note that a live video is streamed real-time, which is why you have to prepare for whatever may happen during the entire time of streaming.
As an entrepreneur, it is essential on your part to embrace change. It’s 2018, and you need to innovate if you want to stay ahead of the game. Start with following the top three video marketing trends mentioned above.