A recent study shows that many people would rather watch a movie than read a book. In similar research, it was also discovered that the young ones react more positively to videos than images and texts. This information tells us that a large number of the population is composed of individuals who are entertained by watching videos on their smartphones, laptops, desktop computers and other devices.
As a digital marketer, this is something that you need to be familiar with. Cliché as it may sound but you have to strike while the iron is hot. It is imperative for you to act fast so that you can grow your business with the help of social videos. Read this article to find out the top effective ways on how you can attract clients to love your business through the use of engaging videos:
Answer A Question
The first thing that you need to do is to identify the possible questions that people may ask about your brand. The best way to do this is to grab a pen and paper then randomly write the ideas or topics that come into your mind.
After completing the list, you have to start formulating potential questions regarding your products and services. The next step is to create a video that provides answers to the said questions. An excellent example is video content that shows how consumers can use your top selling product.
Tell A Story
Take note that the competition in the market is tight, which means that there is a necessity to step up in your game. Do not just rely on the old marketing tactics. In this digital age, you have to learn how to innovate. Show your creative side in marketing a product and services.
Instead of directly telling the clients about what you want them to purchase, why don’t you share a story with them? Focus on the story and find a way on how you can subtly insert your brand. This is not going to be an easy task, but all the efforts will be worth it.
Share A Giveaway
Budget is essential when it comes to video marketing. As much as possible, set aside some cash to finance your digital advertising efforts. Find a way on how you can provide value to the lives of the people belonging to your target market. You cannot expect them to keep on clicking your videos if there is nothing at stake on their part.
It is highly recommended to share a giveaway video every once in a while. For example, you can come up with a teaser video that talks about an item that your company is going to launch soon. In the same content, be sure to promise a giveaway to the viewers. Let them know that they can win something if they follow the mechanics.
Video marketing can be fun and exhausting all at the same time. The trick here is to keep on improving your videos for more chances of converting viewers to paying clients.