There are many rules to follow when it comes to producing social videos, one of which is to avoid offending your audience. This is why it is best to research the likes and dislikes of the people who belong to your target market. The goal is to make them feel good and be pleased with all your social media posts. They have to relate easily to what you are going to post on social channels so that they can connect quickly with your brand.
Unfortunately, many marketers make a mistake of creating videos that tackle topics that can offend their audience. Most of them are not aware that there can be some negative implications with the main theme that they choose for the videos. We are going to discuss these must-avoid topics to ensure that you will start to become sensitive in your marketing moves.
While it is true that religion is one of the most talked about topics all over the world, it also stands correct that it can bring chaos to people. When two persons have different views about religion, they are bound to clash at some point most especially if they keep on insisting that one’s belief is better than the other.
Because of this, it is essential to do everything you can to avoid including religion as part of your video campaign. No matter how much you make an effort to present it desirably, you will always end up disappointing a particular individual or even a sector. Always remember that some people can be strong when it comes to topics about their faith.
Just like religion, politics is also considered a hot topic for a lot of people. Never show your target market that you are supporting a particular politician or political group. Keep in mind that whatever step you take will have several consequences for your business. Even if your intentions are good, some people are going to feel offended anyway.
To be safe, you must avoid incorporating any political topic within your video content. Otherwise, you will have encounter bashers in your post. These bashers will bombard you with negative comments or reactions just because your company supported a politician that they hate.
No one wants to see a video or social media content that can add some negative vibe in his life. As such, you have to be careful in choosing the topic or theme for your output. As much as possible, avoid incorporating family issues or marital problems in the marketing campaigns. Choose an interesting and engaging storyline – one that people can easily remember. They have to feel lighthearted whenever they come across your video.
Whether you like it or not, it is mandatory to submit to what your audience wants to watch. You cannot just keep on posting videos without taking into consideration how the viewers would react. Therefore, do not publish content that can offend the people whom you want to become customers in the future. Instead, focus on creating advertising materials that can make them smile.