Measuring Your Video Marketing Success: How To Do It The Right Way
An excellent way of promoting your company’s product and services is through digital marketing. With the availability of the Internet, it has become easier for several entrepreneurs like you to engage in video marketing. This is the process of using online video content to raise brand awareness. Many marketers are doing it because the strategy has proven to be effective. As a matter of fact, this form of marketing is the right solution to increasing conversions.
If you are already engaged in video marketing, then all you have to do is to check the progress of your efforts. Have you recently closed a major deal because of your videos? Are your social videos bringing in more sales for the business? Do you think that you have become successful in this aspect? To find out the answers to these questions, the best thing to do is to measure your success by doing any of these things:
Check The Engagement
This is the part where you have to learn what video engagement metric means. All that needs to be done is to check all the comments as well as the reactions of the audience on your social videos. How many people are interacting on the post with video content? Check this number so that you can determine whether your marketing efforts were worth it or not. The goal is to publish a video content that will spark interest from several persons from your target market.
Know The Rate Of Play
Did you know that it is possible to check how many times the viewers have played your videos? This is why it is imperative to produce videos that will make people more inclined to click the play button. Be sure to provide the most compelling thumbnail for the videos as well as to write compelling captions. Take note that the methods of checking the statistics for the rate of play are dependent on the social media platform used.
Identify The View Count
Another effective way of determining the success of a video campaign is to look at the number for the view count. This number will tell you how many times the target market saw your content. As such, the view count also has a relation with the rate of play. What you need to understand at this point is that the measure for the view count varies from one platform to another. For example, in Facebook, a view is counted just after three seconds of playing it. On the other hand, on Youtube, the view is counted after thirty-seconds from the start.
Take note that measuring the effectiveness of your video marketing efforts is essential so that you can make informed decisions in the future. Do not give up right away if the success is not commensurate with the efforts that you have put into it. Remember that it takes time before you can become a master in this field. Just continue to strive hard in producing better video content.