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Month: August 2018

Tips For Creating Short Marketing Videos

Tips For Creating Short Marketing Videos

Creating videos is one of the most effective marketing strategies used by several companies these days. It may sound easy to think about video marketing. However, the truth is that it is entirely complicated especially for someone who is still not familiar with how it works. Over the years, marketers have developed several techniques when it comes to producing video content. One of the most common tactics is creating a short marketing video that can increase conversions for the brand.

In this article, we are going to enumerate some tips and tricks that can help new businesses master the art of creating one-minute videos. Make sure to read this article from start to the end.

1. Create A Plan

Short videos are not easy to produce since you need to become more careful with the storyline. There is a necessity to make a plan ahead of time to ensure that the entire sixty seconds of the video will be something that viewers can enjoy. This also includes carefully crafting a compelling story that is easy to understand.

The goal is to create a short video that can instantly capture the attention of the target audience. To accomplish this objective, your output must evoke positive emotions from the viewers.

2. Focus On The Audio

The choice of the music or song plays an essential role in coming up with a video that can attract the interest of the intended viewers. The audio must be of high quality. At this point, it is significant to emphasize that bad audio can ruin an excellent video. No matter how sweet or fantastic the story of the video is, it will still not work if the music chosen is in bad taste.

Aside from this, you must also use a good microphone if you intend to add a voice-over to the videos. Otherwise, people would not give your social video a chance to be played. In fact, there is a high possibility that they will close the video five seconds after clicking the play button.


3. Use A Good Equipment

Make it a top priority to only use the right equipment for all the short videos. People will react positively if they can see high-quality clips compared to a low-quality one. At the same time, it is also necessary to find a videographer who does not have a shaky hand. If possible, use a tripod or camera stand whenever you are shooting for a social video.

Do not worry about the expenses of finding the best equipment for the videos. Just remind yourself that you are making an investment out from it. You will be amazed at how this investment could lead to higher returns in the future.


Nowadays, the trend in the market is creating short videos. You have to be good at it so that you can increase your sales. It will not happen overnight but will the right skills set; everything can be within your reach.

Tips For Effective Video Storytelling

Tips For Effective Video Storytelling

One of the latest trends in video marketing is producing content that does not only sell a product but also tells a story. This strategy has become popular because it evokes more emotions from the audience. This is the primary reason why businesses are highly encouraged to engage in effective video storytelling. Failure to do this can lead to adverse effects on the brand.

Knowing the right steps in producing videos with a good story can help entrepreneurs succeed in their respective industries. If you want to make social videos that viewers will fall in love with, be sure to remember these:

Step No. 1: Identify Your Audience

Before starting with the production of your video, do not forget to study your audience. This is where you have to identify the type of people who will be watching your output. Always keep in mind that the success of all your marketing efforts depends on how they would react with your videos. As such, it is essential to know what they want so that you can curate a story that would be appealing to them.

Step No. 2: Plan The Script

When it comes to video marketing, it is crucial to plan all the actions that you want to take from start to finish. This includes the tedious process of writing a script that is clear and easy to understand. Avoid using hifalutin words that will only annoy your potential audience. Do not be afraid to use the slang language. In so doing, there is a higher possibility that your viewers can easily relate to it.

Step 3: Incorporate Your Brand

Now that you have a story to use for the video, the next step is to think of an interesting way on how you can insert the branding side. Remember that at the end of the day, what matters is increasing brand awareness. As such, it is crucial to find a subtle way to promote your company without looking like you are engaged in hard selling. The usual practice is to mention the brand or company at the end of the video.


Step 4: Choose The Right Music

Do not take for granted the significance of choosing the perfect audio for your video. The selected music must complement with the kind of story that you are trying to share in the video. For example, if you want to tell a sad story, it is necessary to select a sad song or a mellow one. Make sure to consider the different factors so that you will not commit a mistake at this point. The music must have the capacity to hold the viewers’ interest or attention.

Stop putting too much pressure in accomplishing the goals for your marketing efforts. Enjoy the process so that you can become more inspired in completing the tasks associated with it. Storytelling can be fun on your part, as long as you know how to do it the right way. Take it as an opportunity to share a different side of what your company does or how it can affect the community around you.

Top 3 Reasons Why Your Video Marketing Strategy Failed

Top 3 Reasons Why Your Video Marketing Strategy Failed

If there is one thing that you need to understand about video marketing, it is the fact that no one can get it right the first time. This means that somewhere along the way, marketers will experience failure. Success is not something that you can immediately acquire, especially if you are still new to this field. For this reason, it is necessary to exert efforts to achieve your marketing goals.

The truth is that not all your marketing strategies will work. There are times when you would feel disappointed because your efforts have not paid off. Do not worry because this is only normal for marketers. We have rounded up the top four common reasons why businesses experience failure in using social videos for marketing. You need to know these:

Mistake #1: Messy Storylines

One of the most important things to remember about creating a video is choosing the ideal storyline that is perfect for your brand. Unfortunately, this is where most people fail because they focus more on promoting the products and services. In fact, this could also be the same reason why you did not succeed in your first social video.

The right thing to do is to avoid convoluted storylines. Research first about the people from your target market so that you can identify what makes them laugh or feel happy. Of course, the goal is to create a video according to what they want.


Mistake #2: Unoriginal Content

Even if there are millions of videos available on the Internet, people will still find a way of knowing whether your content is original or not. This is why it is significant to make an effort in planning the production of a video. Do not underestimate the capacity of the audience to pinpoint the fact that your social video is a mere copycat of another.

Instead, the proper way of doing this is to promote uniqueness in all your marketing efforts. Create your own personality. Cooperate with the other members of your team and ask help on how you can make a branding that stands out.

Mistake #3: Rushing It

Successful video content does not happen overnight. It takes time before you can produce something that would capture the attention of the audience. This is why you must never rush the process of creating your video, most especially if it is the first one. There has to be consistent planning of all the steps that you are going to take. Otherwise, your videos will ultimately fail.

To make this happen, be sure to set a reasonable deadline for the posting of your videos on different social channels. Never rush the process because it will only add unnecessary pressure on your part. When this happens, the output will not be good as you expect it to be.


Do not easily feel discouraged if your video does not become viral right away. Take note that there is a need to keep on practicing until you will become an expert at it. Just remember to think of fresh and unique concepts all the time.

Build Your Brand With Videos

Build Your Brand With Videos

Nowadays, business video content is on the rise. A lot of entrepreneurs and marketers have been using video marketing to increase brand awareness as well as to promote their products and services. There are several strategies used by these people to reach out to the right audience. As a businessperson, it is essential for you to know these effective methods so that you can thrive in your industry.

At this point, it is imperative to point out the fact that there is tight competition in the market. Many other companies are engaged in distributing the same products that you sell or in providing the same services that you offer to the public. To keep your leverage, it is highly recommended to engage in video marketing. Fortunately, it has become easy to build a brand through videos. Here are some of the tips to remember:

Set A Goal

Before you start with the production process, the first thing that you must do is to set a goal why you want to make a video. Make sure to select a specific objective that is attainable. At the same time, do not forget to set a deadline or a timeline for accomplishing this goal. In so doing, it will be easier on your part to keep track of your progress. It can also motivate you to act fast because there is a date to complete.


Choose The Type Of Video

This is the part where you need to ask yourself what type of image you wish to create for your brand. Take note that there are several kinds of videos that you can choose from. Keep in mind that the key to video marketing success is to practice consistency. You have to continue producing content that is easy to fall in love with. The choices available are:

• One-minute videos
• Testimonials or Reviews videos
• Video blogs or vlogs
• Promotional videos
• Commercial videos
• How-to videos

Give A Good Impression

If you are planning to release your first-ever video to a set of target audience, then be sure to give all your efforts to it. Be dedicated to creating a video that will create a good impression of your company. Remember to avoid hard-selling products and services on your first video campaign. The best way to build your brand is to share your story. Make it appealing to the audience.


Know When To Post

In video marketing, timing is everything. This is why it is essential to determine the perfect day and time to post a video. You cannot just upload content anytime you want. There is a necessity to strategize by having a content calendar. For example, during the Christmas, your company video must have something to do with the Yuletide season. The ultimate goal is to stay relevant so that people will find it easy to connect with your brand.

Branding takes a lot of time, which is why you must be patient in doing it. Always think first before taking a step to avoid any mistake in the implementation of your branding tactics.

Measuring Your Video Marketing Success: How To Do It The Right Way

Measuring Your Video Marketing Success: How To Do It The Right Way

An excellent way of promoting your company’s product and services is through digital marketing. With the availability of the Internet, it has become easier for several entrepreneurs like you to engage in video marketing. This is the process of using online video content to raise brand awareness. Many marketers are doing it because the strategy has proven to be effective. As a matter of fact, this form of marketing is the right solution to increasing conversions.

If you are already engaged in video marketing, then all you have to do is to check the progress of your efforts. Have you recently closed a major deal because of your videos? Are your social videos bringing in more sales for the business? Do you think that you have become successful in this aspect? To find out the answers to these questions, the best thing to do is to measure your success by doing any of these things:


Check The Engagement

This is the part where you have to learn what video engagement metric means. All that needs to be done is to check all the comments as well as the reactions of the audience on your social videos. How many people are interacting on the post with video content? Check this number so that you can determine whether your marketing efforts were worth it or not. The goal is to publish a video content that will spark interest from several persons from your target market.

Know The Rate Of Play

Did you know that it is possible to check how many times the viewers have played your videos? This is why it is imperative to produce videos that will make people more inclined to click the play button. Be sure to provide the most compelling thumbnail for the videos as well as to write compelling captions. Take note that the methods of checking the statistics for the rate of play are dependent on the social media platform used.


Identify The View Count

Another effective way of determining the success of a video campaign is to look at the number for the view count. This number will tell you how many times the target market saw your content. As such, the view count also has a relation with the rate of play. What you need to understand at this point is that the measure for the view count varies from one platform to another. For example, in Facebook, a view is counted just after three seconds of playing it. On the other hand, on Youtube, the view is counted after thirty-seconds from the start.

Take note that measuring the effectiveness of your video marketing efforts is essential so that you can make informed decisions in the future. Do not give up right away if the success is not commensurate with the efforts that you have put into it. Remember that it takes time before you can become a master in this field. Just continue to strive hard in producing better video content.