In the past, video content was only popular in company websites or Youtube. However, with the recent developments in other social networking sites, this type of marketing material has dominated big channels such as Twitter. At the same time, Twitter used to be an online portal where users can share their thoughts about anything with only 160 characters. This has also changed a lot because the latest statistics show that social videos are thriving in Twitter. According to expert marketers, tweets with video content are 6x more likely to be re-tweeted compared to posts that contain photos, texts or GIFs.
We understand that it can be challenging to start posting on the Twitter platform especially if you are used to Youtube or Facebook. Do not worry because the primary focus of this write-up is to provide specific guidelines and tips on how you can upload video content on Twitter.
Record, Upload and Go Live
There are various ways on how you can make this happen. You can record a video using the Twitter app, or you can share an existing video on your Camera roll or computer files. Just recently, Twitter also announced its latest feature that enables users to go live. All that you need to do is to find the method that works well for you and follow it. Of course, you need to have an active account to make this happen. Do not forget to add the necessary caption and hashtags for each upload. This is an excellent way to inform your followers what the video is all about.
What Are The Requirements?
Take note that Twitter has a set of rules when it comes to video content. First of all, remember that this social networking platform only allows a maximum of 2 minutes and 20 seconds. Aside from this, the minimum video resolution is 32 x 32. You can also upload high-quality videos, but the maximum resolution is 1200 x 1900 or 1920 or 1200. For the formats, be sure to save your videos in MP4 or MOV. Most importantly, each video must not exceed the maximum file size of 512MB. Failure to comply with any of these requirements may cause the rejection of the video upload.
How To Make It Go Viral?
Be mindful of the videos that you will post on your Twitter business account. Keep in mind that the public, most importantly by your target audience, can see each tweet. As such, it is essential to plan the concept of the video. Make it interesting, engaging and compelling. This is an effective way to encourage the viewers to retweet the content. When they do this, more people would be able to see the video increasing its chance of becoming viral. Aside from this, you can also try buying ads on Twitter to expand the reach or engagement of the posts. This is possible if your company has a budget to pay for the ad campaigns.
What are you waiting for? Create your videos today and share it on your Twitter followers.