There are many ways on how you can share your company’s story to your target market, one of which is creating a blog for your website. A blog is like an online journal where you can write about the latest announcements for your brand or share exciting tips and ideas to the potential readers. An excellent way of making your blog stand out from the rest is to embed engaging videos in each post. Unfortunately, this is not an easy task because there are many rules to follow.
In this article, we are going to pinpoint the top mistakes to avoid when it comes to embedding videos on your blog posts. Having a knowledge and understanding about this matter can lead to company success.
Adding A Video Without Written Content
At this point, it is important to emphasize the fact that a lot of people do not have enough time to watch videos randomly. Nowadays, it seems like everyone is in a rush to accomplish something. This is why you must make an effort to create a short introduction or summary of the embedded video content in your post. You cannot just add it without writing anything. Otherwise, your target readers would not feel inclined to click the play button. The best thing to do is to capture their attention with a proper caption.
Failure To Customize The Post
The look of your blog can affect the way the consumers will look at your company. Branding is everything for entrepreneurs, especially those who are still new in the industry. Be sure to check the customization settings for the blog post before publishing it for everyone to see. Start by checking the width of the video’s frame. It must not exceed the width of the content column for the blog. Failure to do this can make your site look messy. Do not worry because tweaking this element is not a difficult thing to do. You can easily edit the embed code for every post.
Misinforming The Readers
The most important tip that you must always keep in mind is to be transparent to your readers. Avoid using clickbait titles, because it will only give your brand a bad reputation. Keep in mind that this something that you cannot afford to happen. As much as possible, make it a top priority to gain the trust and confidence of your target audience. As such, it is highly recommended to inform them ahead of time that the blog post contains a video. You can do this by specifying it on the title of the post or mentioning it within the article before embedding it.
Never forget to consider these common mistakes as you embed a video in a blog post. Remember that a bad article on the blog can affect the entire image of your brand. For this reason, you must be careful in choosing the items to post. Be smart enough to avoid these mistakes so that more people would fall in love with your website’s blog.