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Month: July 2018

Top 3 Mistakes To Avoid When Adding Videos On Your Blog

Top 3 Mistakes To Avoid When Adding Videos On Your Blog

There are many ways on how you can share your company’s story to your target market, one of which is creating a blog for your website. A blog is like an online journal where you can write about the latest announcements for your brand or share exciting tips and ideas to the potential readers. An excellent way of making your blog stand out from the rest is to embed engaging videos in each post. Unfortunately, this is not an easy task because there are many rules to follow.

In this article, we are going to pinpoint the top mistakes to avoid when it comes to embedding videos on your blog posts. Having a knowledge and understanding about this matter can lead to company success.

Adding A Video Without Written Content

At this point, it is important to emphasize the fact that a lot of people do not have enough time to watch videos randomly. Nowadays, it seems like everyone is in a rush to accomplish something. This is why you must make an effort to create a short introduction or summary of the embedded video content in your post. You cannot just add it without writing anything. Otherwise, your target readers would not feel inclined to click the play button. The best thing to do is to capture their attention with a proper caption.

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Failure To Customize The Post

The look of your blog can affect the way the consumers will look at your company. Branding is everything for entrepreneurs, especially those who are still new in the industry. Be sure to check the customization settings for the blog post before publishing it for everyone to see. Start by checking the width of the video’s frame. It must not exceed the width of the content column for the blog. Failure to do this can make your site look messy. Do not worry because tweaking this element is not a difficult thing to do. You can easily edit the embed code for every post.

Misinforming The Readers

The most important tip that you must always keep in mind is to be transparent to your readers. Avoid using clickbait titles, because it will only give your brand a bad reputation. Keep in mind that this something that you cannot afford to happen. As much as possible, make it a top priority to gain the trust and confidence of your target audience. As such, it is highly recommended to inform them ahead of time that the blog post contains a video. You can do this by specifying it on the title of the post or mentioning it within the article before embedding it.

Never forget to consider these common mistakes as you embed a video in a blog post. Remember that a bad article on the blog can affect the entire image of your brand. For this reason, you must be careful in choosing the items to post. Be smart enough to avoid these mistakes so that more people would fall in love with your website’s blog.

How To Make Videos On A Budget?

How To Make Videos On A Budget?

Being a new player in the business industry can be frustrating at first. Penetrating the saturated market will be difficult. The only way to make your start-up company stand out is to invest in advertising. You must know how to make your products and services known to the public. Unfortunately, you cannot merely rely on the old word-of-mouth marketing tactic. While it may still be effective, its results cannot be felt immediately. It will take time before your business can fully take off. To expedite the process, be sure to take advantage of the newest trends in video marketing.

Many entrepreneurs reject the idea of using video content to market their brands. The most common misconception is that they cannot create an interesting promotional material without spending too much cash on it. What they do not know is that there are other ways on how to come up with videos on a budget. If this is a primary concern for you, then be sure to read the rest of the article to learn how to do it the right way.

Here are some smart ideas on how to make videos on a budget:

Take Advantage Of Available Equipment

Producing your first video does not need to be expensive. Learn how to be resourceful by making an inventory of tools and equipment, as well as the materials, that you already have. For example, if your company has official photographs of your products, feel free to use these items as essential elements for your video. Do not be afraid to place them into a slideshow. You can also have an option of using your smartphones to record video clips. Take note that there is no necessity to buy overly priced cameras or video recorders just to produce engaging content for the business.

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Use Free Resources Online

In this digital age, Internet users can now grab free resources from various online sources. Be sure to take advantage of websites that provide free stock photos. You do not need to pay for monthly subscription fees before you can get access to beautiful and relevant images for your company. All you have to do is to master the art of researching great pictures that can be easily added to all your promotional videos. Aside from the images, you can also grab unlicensed songs or music from other sites. When using these free resources, do not forget to read the terms and conditions. Some websites require the users to give credits to them for the use of the said resources.

Watch Video Making Tutorials

If you want to improve your skills in video production or creation, the best thing to do is to watch tutorials on how to make it happen. With the availability of online platforms like Youtube and Facebook, it is now a lot easier to check videos that can be accessed quickly. Always remember that success in video marketing does not happen overnight. You must find a time and exert effort to learn about it continuously. However, be careful in checking out the tutorial videos available online. Be sure to verify the persons who uploaded them so that you will not acquire incorrect information about this topic.

As you can see, there are several ways on how to succeed in video marketing without spending too much money on it. Just follow the tips mentioned above to experience ultimate success in this field.

The Upside Of Choosing Vloggers As Brand Ambassadors

The Upside Of Choosing Vloggers As Brand Ambassadors

A lot of changes have been introduced in the field of marketing. Nowadays, entrepreneurs need to invest more money, time and efforts in reaching out to their target markets. The competition is tight, which is why they need to go big and act fast to stay ahead in the game. One of the effective ways of increasing a brand’s presence in a competitive market is to utilize the availability of influencers in different places all over the world.

As a businessman, this is something that you need to understand so that you could move forward with your marketing efforts. It can be challenging to identify the kind of influencers to connect with. First of all, there are so many of them making it hard to decide. Second, these influencers have varying style and approach that make their followers love them. Some use blogs while others enjoy vlogging. In this article, we are going to discuss the upside of choosing vloggers to promote your business.

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Before anything else, it is necessary to have a clear and full understanding of what vlogging means. This process also involves the act of sharing stories, experiences, and information through an online channel. What makes it different from the other platforms is that everything is presented in a video format. Most vloggers start by setting up a Youtube account where they would upload their outputs. Once they have successfully uploaded the video content, they will then share it on other social networking sites.

Here are some of the reasons why you must choose vloggers as brand ambassadors to promote your products and services:

They Can Increase Your Profits

As influencers, these people have what it takes to affect the purchasing decisions of your target market. As they continue to share your brand to the followers, such action would increase the visibility of your company in the industry. As such, more people would learn about what you sell or offer to the public.

They Can Provide Interesting Content

Each influencer has his or her own style, which is the primary reason why people follow him or her in the digital world. Being such, it is proper to conclude that influencers are excellent when it comes to content creation. They can post vlogs that you can share in your company’s social channels. At the same time, you can also use their content as marketing materials for the business.

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They Can Make Your Name In The Industry

Another advantage of choosing video bloggers is increasing the chance of building brand awareness for all your products and services. Take note that brand awareness is an essential element for the success of any business. Nowadays, the market is already saturated with several competitors. The smartest way to get leverage over the other firms is to reach more people. Ultimately, this will increase conversions.

Notwithstanding such fact, it is significant to emphasize that you must be careful in choosing the influencers who will represent your company in the public eye. Choose someone who does not only have a good following in online platforms but also known for being credible.

How To Set A Price For Your Videos

How To Set A Price For Your Videos

Now that you have mastered the art of making videos, the next thing that you need to consider is marketing your video content to earn something for yourself. Take note that video production and editing services are in demand these days. The only problem that you have at this point is to determine the price of your services. This is where you need to ponder on the question: How much should you charge for your video content?

The truth is that negotiating the price for one video content is a difficult thing to do. There are many things that you must take into consideration. At the same time, you also need to be good at marketing yourself to earn more clients. In this article, we are going to discuss the essential tips and tricks on how you can be good at this aspect in your career. Be sure to remember these things:

Know Your Worth

The first thing to keep in mind is the importance of understanding what you do and knowing your worth. You have to identify the type of services that you provide to your clients. What are the kinds of videos that you produce? Are you the one who will upload it on social channels? Do your clients expect a high engagement out from it? Is it your responsibility to make that video viral? These are some of the questions that you need to ask yourself before you decide on creating a price list.

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Consider Time And Effort

At this point, it is significant to emphasize the fact that time is gold. You must have what it takes to identify the number of hours needed to commit to a particular video project. At the same time, it is also essential to determine the different tools and equipment needed to complete the project. Take these things into account before you set a price for your videos. While it is always a good idea to be kind to your clients, be sure to do it in such a way that it will not jeopardize your business.

Think Of Packages

An excellent way of marketing your services is to come up with interesting packages for your services. This can be a difficult task to accomplish if you are still new to the business. But there is nothing to worry about because you will eventually learn how to make it happen. It is highly recommended to start working on creating a video portfolio. You must learn how to anticipate the needs of your clients so that you can come up with the ideal packages.

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Charging clients for what you can do is a complete struggle at the beginning. However, once you get the hang of it, everything will become easier on your part. Regardless of how you plan the payment process, the one thing that you must always remember is to never do it for free. Learn how to appreciate your talent and skills. Never allow clients to make you feel that you do not deserve to ask for compensation from them.

A Quick Guide To Repurposing Your Facebook Live Videos

A Quick Guide To Repurposing Your Facebook Live Videos

The availability of Facebook Live videos allows consumers to see the real story of various brands. This type of content instantly captures the attention of the intended viewers. As such, it is essential for marketers to have a full understanding of this excellent feature from Facebook. If you want to grow your business, then be sure to invest time and efforts into mastering the art of creating Facebook Live videos.

However, there is one challenge that you have to solve when it comes to this kind of Facebook marketing. Once you stop recording a live video, the next thing to ask is: What can you do with the recorded videos? Fortunately, you can download these videos and use it for other purposes. Here are some of the ideas to consider:

Embed It On Your Site

Make your e-commerce website look more appealing to the site visitors by embedding videos on the blog posts or other relevant pages. For example, if your Facebook Live video is about an interview with a prominent individual, you can use it as the central theme for a new blog post. Create an article that provides a recap of what took place during the interview. This is an excellent way to gain the interests of your target market.

facebook-live-video

Create Promos Or Teasers

Do you enjoy broadcasting live videos on a regular basis? Do you want more people to watch it? If yes, then better start creating teasers for your future live videos. All you have to do is gather the recorded live videos on your company’s Facebook page. Choose the correct clips from these videos and use them to create a new promotional video. In producing this content, do not forget to consider the taste and preference of your viewers. The goal here is to see to it that the teasers will catch their attention.

Schedule It For Future Posts

One of the limitations of broadcasting a Facebook Live video is that you cannot promote it ahead of time. Do not fret because while this may be the case, you still have an option to re-purpose it by adding it on your social media content calendar. What you need to do is to choose the important highlights of the video. Use it as an inspiration to come up with a winning caption. Once you have created a short description of what the video is all about, do not hesitate to re-share it to your viewers. At the same time, find a way to advertise it on the Facebook platform.

Do not put your Facebook Live videos to waste. Do not be afraid to try something new when it comes to digital marketing. The only way to succeed in this aspect is to take advantage of the availability of the various social channels. Take note that Facebook is not the only avenue to reach out to your existing customers or potential clients. You also have the option to share the live videos on Twitter, Instagram or Linkedin.

How To Upload Videos On Twitter

How To Upload Videos On Twitter

In the past, video content was only popular in company websites or Youtube. However, with the recent developments in other social networking sites, this type of marketing material has dominated big channels such as Twitter. At the same time, Twitter used to be an online portal where users can share their thoughts about anything with only 160 characters. This has also changed a lot because the latest statistics show that social videos are thriving in Twitter. According to expert marketers, tweets with video content are 6x more likely to be re-tweeted compared to posts that contain photos, texts or GIFs.

We understand that it can be challenging to start posting on the Twitter platform especially if you are used to Youtube or Facebook. Do not worry because the primary focus of this write-up is to provide specific guidelines and tips on how you can upload video content on Twitter.

Record, Upload and Go Live

There are various ways on how you can make this happen. You can record a video using the Twitter app, or you can share an existing video on your Camera roll or computer files. Just recently, Twitter also announced its latest feature that enables users to go live. All that you need to do is to find the method that works well for you and follow it. Of course, you need to have an active account to make this happen. Do not forget to add the necessary caption and hashtags for each upload. This is an excellent way to inform your followers what the video is all about.

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What Are The Requirements?

Take note that Twitter has a set of rules when it comes to video content. First of all, remember that this social networking platform only allows a maximum of 2 minutes and 20 seconds. Aside from this, the minimum video resolution is 32 x 32. You can also upload high-quality videos, but the maximum resolution is 1200 x 1900 or 1920 or 1200. For the formats, be sure to save your videos in MP4 or MOV. Most importantly, each video must not exceed the maximum file size of 512MB. Failure to comply with any of these requirements may cause the rejection of the video upload.

How To Make It Go Viral?

Be mindful of the videos that you will post on your Twitter business account. Keep in mind that the public, most importantly by your target audience, can see each tweet. As such, it is essential to plan the concept of the video. Make it interesting, engaging and compelling. This is an effective way to encourage the viewers to retweet the content. When they do this, more people would be able to see the video increasing its chance of becoming viral. Aside from this, you can also try buying ads on Twitter to expand the reach or engagement of the posts. This is possible if your company has a budget to pay for the ad campaigns.

What are you waiting for? Create your videos today and share it on your Twitter followers.