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Month: July 2018

Tips In Getting Free Stock Videos For Your Online Campaigns

Tips In Getting Free Stock Videos For Your Online Campaigns

Creating a video for your online campaigns is not going to be easy. There are several challenges that you need to overcome before you can produce a content that is perfect for digital marketing. Start the process right by knowing how to select the right stock videos to use.

We have rounded up some tips and tricks that can help you come up with compelling video campaigns.

Use Specific Keywords

When finding for stock videos online, do not just type the generic keywords for the search. The best thing to do is to use the specific keywords that will allow you to check an impressive library for the stock videos. For example, if you are looking for stock videos related to business, do not just use “business” in the search bar. Instead, add additional words that will narrow down the search. You can use “new business,” “small business” or “business world.”

Add Creativity

You must be able to identify the stock videos that have been used by several people in the industry. As much as possible, avoid downloading these stock videos because they will not set you apart from the other brands in the market. What you must do is find out those that are not popular so that you can somehow increase the creativity for the video campaigns. Be smart enough to go beyond the regular use of the words. Let your creativity shine in choosing the clips.

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Do Your Research

In this digital age, you can quickly get the information you need with one click of a button. However, it is essential to be careful with the type of data that you will download online. Be sure to research first about the best websites that provide free stock videos. Take note that the process of selecting clips can take a lot of time, which is why you must only search from the top-rated sites. These online pages can provide high-quality stock videos.

Limit The Use

Keep in mind that the goal is to produce video content that will make the target audience feel a connection with your brand. As such, there is a necessity to come up with a good storyline. The video must not be about selling your company but establishing a relationship with existing clients and potential customers. It is imperative for you to create unique, compelling videos. To make this happen, you have to moderate the use of free stock videos. Therefore, the content that you produce needs to have at least 85% unique clips. The 15% can be allocated for the free stock videos to be downloaded from the Internet.

When it comes to getting free stock videos for your online marketing campaigns, make sure to download only from reliable sites. Do not be afraid to mix and match the clips until you can come up with the perfect content.

Do You Want To Make One-Minute Videos?

Do You Want To Make One-Minute Videos?

Are you aware that many Internet users hate watching long videos that do not offer any value at all? Most of these individuals feel like their time has been wasted every time they experience this. As a marketer, this is where the challenge comes in because the truth is that you will have a difficult time in limiting everything you want to say in a short video.

In fact, many companies are not looking into effective ways of cutting down the length of their videos in less than one minute. Do not be surprised if you can see several one-minute videos online for this has become a trend in the market. Do you want to join the bandwagon of the businesses that focus on the production of one-minute videos? If yes, then be sure to remember these tips and tricks:

Identify Why You Want To Make One

You are off to a good start once you learn how to identify the ultimate reason why you are interested in creating a one-minute video. Do you want to share information with your viewers? Are you interested in promoting a brand? Or is there a new discount or special offer that your company is running? Knowing the “why” for the creation of a one-minute video can help a lot.

Study The Target Viewers

Who are the people that you want to reach for your videos? Knowing the answer to this question can lessen the hardships or challenges in the production of the content. Take note that in whatever you do, it is essential to please the target audience. An excellent way of making this happen is adding videos that will make them feel happy or satisfied.

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Make It Compelling Enough

Think of the strategies that you can use to increase the greatness of your video. Add exciting clips and music that will make them subscribe to your social media channels. Most importantly, be sure that you avoid talking about topics or issues that can be sensitive. Always remember that viewers have different opinions, which is why you must be careful about what to post online.

Be Direct To The Point

Many people love one-minute videos because they do not take so much of their time. Everything is presented at a fast pace. This is something that you must remember during the process of creating your content. Be direct to the point so as not to bore or irritate your audience. Keep in mind that these people will not have second thoughts to close the video immediately if they do not like what they see.

Boost Your Videos

If possible, set aside a budget for promoting your videos in the digital world. Fortunately, advertising your videos online is no longer expensive as long as you know how to create the right ad campaigns. In fact, you can already advertise a video on Facebook or Instagram for as low as $1 per day. It is essential to increase the reach for the one-minute videos uploaded on your online accounts.

A Step-By-Step Guide In Making Videos

A Step-By-Step Guide In Making Videos

Promoting your company has become more complicated over the years. Before the digital age, the best way to reach out to your target market is to create printed ads or materials and distribute these to different people. Aside from this, you can also avail of the radio and television advertisements that are more effective compared to the printed media.

However, things have changed because of the availability of online marketing strategies. Nowadays, companies need to innovate in their promotions if they want to have a bigger reach or engagement for their advertising efforts. One of the important things that marketers and entrepreneurs must be good at is creating video content. In this article, we are going to enumerate the steps on how you can start with producing your video.

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Step 1: Know Your Objectives

Before you start doing something, it is essential to lay down your goals and objectives. This is significant so that you will not go astray in the process. As much as possible, make an effort to ensure that all your goals are smart, measurable, achievable, relevant and time-bound. An excellent example of an objective is creating a video that will increase the conversions for your company. Most importantly, do not forget to devise a way on how you can measure the success of your efforts to achieve the goals.

Step 2: Determine Your Audience

How well do you know your target market? Keep in mind that there is a necessity to streamline the intended audience for your videos. This is where you need to identify the different clusters composing the target market that you want to reach. You must know the wants and needs of these people so that it would be easier on your part to appeal to them. At the same time, do not forget to determine the demographics of the group for better implementation of your advertising techniques.

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Step 3: Decide On What You Want To Share

After completing the research process involving your target audience, the next step is to go back to your objectives so that you can now decide on what you want to include in the content. There are several questions that you can ask at this point, such as:

  • How do you want your audience to react on the videos?
  • Are you interested in just sharing a story or aggressively promoting your brand?
  • What do you want the audience to think about your company

Knowing the answer to these questions is already a good start. Just remember to take note of these answers as you start the production of the video content.

Once you are done creating the video, make sure to know the different platforms where you are planning to upload it. Moreover, never forget to write a compelling caption about the video. Let your audience know what the video is all about to make them more interested to click the play button. The caption must be short enough to capture their interest. Lastly, promote the video content if your company has the budget to do it.

How To Capture The Attention Of Your Target Audience

How To Capture The Attention Of Your Target Audience

There are several rules to observe when it comes to video marketing. You cannot just produce a video and post it online without doing any preparations at all. Take note that an excellent video is not sufficient to catch the attention of your target audience. Take note that people in the online world have a little time to spare in watching videos, especially those that are intended to promote the products and services of a particular company.

As such, it is essential to learn the effective ways on how to make the first five seconds of your video interesting enough to get people to be hooked. To tell you honestly, this is not going to be an easy task especially when you are trying to sell your brand to the public. There is a necessity to exert effort and time to accomplish this ultimate goal. Here are some of the tips and tricks to remember:

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Make Sure It Loads Quickly

This is where you need to think of the platform where you intended to post the video. Are you going to add it on the landing page of your website? Do you want to include it in a blog post? Or are you interested in uploading it on your social channels? Be sure to select the correct video resolution so that it can load quickly after a user has pressed the play button. You must understand that most online viewers are impatient and they are most likely to skip watching your video is the load time is slow.

Focus On The Visuals

Think of an intro video that will instantly grab the attention of the viewers. A recent study shows that the brain can process 60,000 times faster than text. This means that people are more likely to be interested once they see compelling visuals. Aside from this, do not forget to add the appropriate sound or music media on the intro clip. Doing so will add a dramatic effect to the video.

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Promise Something Better

If possible, you can also start with video by promising your audience what to expect for the next few seconds or minutes of the entire clip. Make them want for something more. For example, you can say that you will have a giveaway or special offer at the end of the video. That way, you can make them watch the content from start to finish. However, it is essential to living up to what you have promised. Avoid giving false promises or using click-baits because it can lead to adverse effects on your brand image. Failure to do this can lead to the loss of trust and confidence of the company by your target audience.

Another important thing to remember is that you must always make an effort to cut your videos short. Strategize first before you start shooting or producing the content to avoid errors or mistakes in the process. Most importantly, know what your audience wants and use it to your advantage,

The Basic Guide In Understanding The Instagram Story Feature

The Basic Guide In Understanding The Instagram Story Feature

Did you know that around 300 million people upload stories on their Instagram accounts? Just recently, Instagram became the talk of the town when it released a new feature that allows users to post Snapchat-like photos and videos. This feature is called “Instagram Stories,” which are deleted from the accounts of the users after 24 hours from the time of posting.

Instagram did another major change with this feature by introducing “Highlights.” With this feature, the users are now given an option to make the stories last for more than 24 hours. As a matter of fact, they can even create up to ten classifications for the highlighted stories. A lot of people love these features, and we believe that it is time for your company to take advantage of them too.

Take note that there are several ways on how you can reach out to your target market. The most effective one is to engage in video marketing to entice them to become buyers or clients. An excellent way of creating video content at the lowest cost possible is to use Instagram stories. All you have to do is capture 15-second videos and post it for free on your company’s social media channel.

In this article, we are going to discuss the different ways on how marketers like you can strategically use the Instagram features for your benefit. First of all, remember that the primary goal is to create authentic, exciting and engaging content that will not only catch the attention of the target audience but also encourage them to increase your sales.

Instagram-Story-Read

Drop A Teaser Video

Are you launching a new product soon? Do you want to make your existing clients and potential customers become interested in it? Is it your objective to keep them on the loop with the developments? If yes, then record a 15-second video and post it on your Stories for the day. Do not exert too much effort in creating this video because it is only a teaser. Just keep it natural but avoid revealing too many details to keep the audience wanting for more.

Give Instant Updates

Are there new and exciting things happening for the brand? Let your creativity shine by uploading short videos, ranging from 3 seconds to 15 seconds. Keep in mind that people react positively to companies that are always innovating for something new. Make them feel excited about your posts. Entice them to love what you offer in the market by promising them with improvements in your brand. For example, if your company has a brand new indorser, be sure to mention it in your stories. Before the ad even comes out, it is good to give short and straightforward updates for your target audience. In so doing, they will start to provide trust to your company.

Instagram-Story-Read

Promote Sales And Offers

Do you love offering sales and discounts to your customers? Are you interested in getting more conversions for your posts? Mention these promotions on your Instagram stories by sharing perfectly curated videos or images. Do not be afraid to let your creative side take the lead. Unlike all other video content online, Instagram stories are not that difficult to create. There are also filters to choose from, making your task entirely easier.

How To Be Good At Video Marketing

How To Be Good At Video Marketing

There have been a lot of changes in the way marketing is accomplished by companies. Nowadays, many of them are starting to go with digital advertising. The truth is that it has become somehow mandatory for them to engage in this kind of strategy because almost everyone is doing it. If they will not rise up to the challenge, then there is a high possibility that their businesses will not survive.

With the availability of the Internet, almost everyone is within the reach of these firms, wherever they may be located. In fact, with only one click of a button, they can already connect with their target markets. As easy as it sounds, the reality is that video marketing can be confusion, especially for those who are still new to the concept. In this article, we are going to provide you with some tips and tricks on how to be good at it.

Focus On The Goal

Before giving your time and efforts in video marketing, the most essential thing that you have to remember is the significance of identifying your goals. As much as possible, take your time to lay out all your short-term and long-term objectives. When it comes to goal setting, the best thing to do is to provide a deadline for its accomplishment. It is an excellent way of keeping yourself motivated.

Understand Your Market

Take note that the target market for your company is composed of diverse individuals. Each of them has varying needs and wants. This is why you must exert an effort to understand the complexity of the composition. Being an expert in this matter will help you create better video campaigns that will not only catch the attention of your target audience but also entice them to buy your products or services.

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Avoid Hard Selling

Nowadays, the online world is already saturated with marketing promotions from various companies. This can lead to problems because people will start to doubt the sincerity of the brands. Make sure that you stand out from the rest by focusing your video content on stories that the target audience can easily connect with. Remember to avoid producing a video that is full of sales talks. Keep it natural so that the consumers will love your brand even more.

Study First

Do not rush the process of creating video content for your company. Take note that it takes time before you can succeed in this field. As an entrepreneur, you must learn how to take calculated risks for your business. That is the only way that you will stay ahead in the competitive market. Make sure to research first before you will produce a video ad. Always get ideas from different people so that you can up with a brand new major concept for the next project.

The truth is that video marketing can be difficult to learn. You cannot expect to experience the results overnight. There is a need for constant learning and understanding to fully grasp its significance and functions for your company.

The FAQS About Video Marketing

The FAQS About Video Marketing

Many people have little understanding about video marketing. At the same time, there are also some marketers who know how it works but are confused on how to use it effectively for their brands. If you are one of these persons, do not worry because the truth is that video marketing can be complicated. In fact, there are some unwritten rules to follow, which makes it challenging.

Are you confused on how to perfect the marketing strategies for your business, more particularly about video marketing? Do you want to learn the rules on how to be good at this? Do you have any questions about this latest trend in promoting your products and services or raising brand awareness? If yes, then consider yourself lucky because we have gathered the frequently asked questions (FAQS) about video marketing.

This article aims to address the different concerns of entrepreneurs like you who are still new to the concept of using video content as a tool for digital advertising. Remember that the rules of the game have changed because of this latest trend. As such, you must be equipped with the right skills to excel in this field. Here are some of the FAQS with answers:

Question No. 1: What Is Video Marketing?

In the past, entrepreneurs use television and radio advertisements to promote their products and services to the target market. However, the availability of the Internet has changed this trend. Nowadays, people in business are leaning towards digital advertising. One of its significant classifications is video marketing, which primarily focuses on the creation of videos to drive up sales. It is still a form of advertising and what makes it different is the use of video content.

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Question No. 2: Can I Afford It?

When it comes to marketing, the first question that usually comes to mind is whether or not you can afford it. Of course, it is necessary to take into account the expenses for the brand promotions so that you will not incur a loss in your operations. Video marketing is not expensive unless you promote it across your social media channels by buying ad campaigns in sites like Facebook, Instagram or Twitter. Take note that curating videos is affordable if you learn how to use the available resources in your firm.

On the other hand, if you prefer to have high-quality videos, then be sure to prepare a big budget for it. The bottom line is that the cost varies from one entrepreneur to another, depending on the goals set for the creation of the videos.

Question No. 3: How Can I Become Good At It?

There is a necessity to combine several factors to succeed in video marketing. Unfortunately, you cannot feel the success of your efforts in this field in just one night. You have to continuously devote your time and attention to this specific strategy so that you can eventually see the results. Keep in mind that the first thing to take into consideration is your target market. Be sure to identify the demographics of the people you want to reach out.

After identifying who comprises your target market, the next thing to do is to determine their likes and interests. Take note that they are the ones who will look at your video content. The objective is to make them like it so that they can connect positively with your brand. Once you master this, you can become excellent in video marketing.

Top 3 Mistakes To Avoid When Adding Videos On Your Blog

Top 3 Mistakes To Avoid When Adding Videos On Your Blog

There are many ways on how you can share your company’s story to your target market, one of which is creating a blog for your website. A blog is like an online journal where you can write about the latest announcements for your brand or share exciting tips and ideas to the potential readers. An excellent way of making your blog stand out from the rest is to embed engaging videos in each post. Unfortunately, this is not an easy task because there are many rules to follow.

In this article, we are going to pinpoint the top mistakes to avoid when it comes to embedding videos on your blog posts. Having a knowledge and understanding about this matter can lead to company success.

Adding A Video Without Written Content

At this point, it is important to emphasize the fact that a lot of people do not have enough time to watch videos randomly. Nowadays, it seems like everyone is in a rush to accomplish something. This is why you must make an effort to create a short introduction or summary of the embedded video content in your post. You cannot just add it without writing anything. Otherwise, your target readers would not feel inclined to click the play button. The best thing to do is to capture their attention with a proper caption.

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Failure To Customize The Post

The look of your blog can affect the way the consumers will look at your company. Branding is everything for entrepreneurs, especially those who are still new in the industry. Be sure to check the customization settings for the blog post before publishing it for everyone to see. Start by checking the width of the video’s frame. It must not exceed the width of the content column for the blog. Failure to do this can make your site look messy. Do not worry because tweaking this element is not a difficult thing to do. You can easily edit the embed code for every post.

Misinforming The Readers

The most important tip that you must always keep in mind is to be transparent to your readers. Avoid using clickbait titles, because it will only give your brand a bad reputation. Keep in mind that this something that you cannot afford to happen. As much as possible, make it a top priority to gain the trust and confidence of your target audience. As such, it is highly recommended to inform them ahead of time that the blog post contains a video. You can do this by specifying it on the title of the post or mentioning it within the article before embedding it.

Never forget to consider these common mistakes as you embed a video in a blog post. Remember that a bad article on the blog can affect the entire image of your brand. For this reason, you must be careful in choosing the items to post. Be smart enough to avoid these mistakes so that more people would fall in love with your website’s blog.

How To Make Videos On A Budget?

How To Make Videos On A Budget?

Being a new player in the business industry can be frustrating at first. Penetrating the saturated market will be difficult. The only way to make your start-up company stand out is to invest in advertising. You must know how to make your products and services known to the public. Unfortunately, you cannot merely rely on the old word-of-mouth marketing tactic. While it may still be effective, its results cannot be felt immediately. It will take time before your business can fully take off. To expedite the process, be sure to take advantage of the newest trends in video marketing.

Many entrepreneurs reject the idea of using video content to market their brands. The most common misconception is that they cannot create an interesting promotional material without spending too much cash on it. What they do not know is that there are other ways on how to come up with videos on a budget. If this is a primary concern for you, then be sure to read the rest of the article to learn how to do it the right way.

Here are some smart ideas on how to make videos on a budget:

Take Advantage Of Available Equipment

Producing your first video does not need to be expensive. Learn how to be resourceful by making an inventory of tools and equipment, as well as the materials, that you already have. For example, if your company has official photographs of your products, feel free to use these items as essential elements for your video. Do not be afraid to place them into a slideshow. You can also have an option of using your smartphones to record video clips. Take note that there is no necessity to buy overly priced cameras or video recorders just to produce engaging content for the business.

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Use Free Resources Online

In this digital age, Internet users can now grab free resources from various online sources. Be sure to take advantage of websites that provide free stock photos. You do not need to pay for monthly subscription fees before you can get access to beautiful and relevant images for your company. All you have to do is to master the art of researching great pictures that can be easily added to all your promotional videos. Aside from the images, you can also grab unlicensed songs or music from other sites. When using these free resources, do not forget to read the terms and conditions. Some websites require the users to give credits to them for the use of the said resources.

Watch Video Making Tutorials

If you want to improve your skills in video production or creation, the best thing to do is to watch tutorials on how to make it happen. With the availability of online platforms like Youtube and Facebook, it is now a lot easier to check videos that can be accessed quickly. Always remember that success in video marketing does not happen overnight. You must find a time and exert effort to learn about it continuously. However, be careful in checking out the tutorial videos available online. Be sure to verify the persons who uploaded them so that you will not acquire incorrect information about this topic.

As you can see, there are several ways on how to succeed in video marketing without spending too much money on it. Just follow the tips mentioned above to experience ultimate success in this field.

The Upside Of Choosing Vloggers As Brand Ambassadors

The Upside Of Choosing Vloggers As Brand Ambassadors

A lot of changes have been introduced in the field of marketing. Nowadays, entrepreneurs need to invest more money, time and efforts in reaching out to their target markets. The competition is tight, which is why they need to go big and act fast to stay ahead in the game. One of the effective ways of increasing a brand’s presence in a competitive market is to utilize the availability of influencers in different places all over the world.

As a businessman, this is something that you need to understand so that you could move forward with your marketing efforts. It can be challenging to identify the kind of influencers to connect with. First of all, there are so many of them making it hard to decide. Second, these influencers have varying style and approach that make their followers love them. Some use blogs while others enjoy vlogging. In this article, we are going to discuss the upside of choosing vloggers to promote your business.

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Before anything else, it is necessary to have a clear and full understanding of what vlogging means. This process also involves the act of sharing stories, experiences, and information through an online channel. What makes it different from the other platforms is that everything is presented in a video format. Most vloggers start by setting up a Youtube account where they would upload their outputs. Once they have successfully uploaded the video content, they will then share it on other social networking sites.

Here are some of the reasons why you must choose vloggers as brand ambassadors to promote your products and services:

They Can Increase Your Profits

As influencers, these people have what it takes to affect the purchasing decisions of your target market. As they continue to share your brand to the followers, such action would increase the visibility of your company in the industry. As such, more people would learn about what you sell or offer to the public.

They Can Provide Interesting Content

Each influencer has his or her own style, which is the primary reason why people follow him or her in the digital world. Being such, it is proper to conclude that influencers are excellent when it comes to content creation. They can post vlogs that you can share in your company’s social channels. At the same time, you can also use their content as marketing materials for the business.

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They Can Make Your Name In The Industry

Another advantage of choosing video bloggers is increasing the chance of building brand awareness for all your products and services. Take note that brand awareness is an essential element for the success of any business. Nowadays, the market is already saturated with several competitors. The smartest way to get leverage over the other firms is to reach more people. Ultimately, this will increase conversions.

Notwithstanding such fact, it is significant to emphasize that you must be careful in choosing the influencers who will represent your company in the public eye. Choose someone who does not only have a good following in online platforms but also known for being credible.