One of the latest trends in the digital age is the use of social videos to raise brand awareness or to promote products and services. In this modern time, many people already own smartphones and have complete access to the Internet. Because of this, entrepreneurs can now connect to their target market through the use of digital marketing, specifically by posting videos on their social media channels. It may sound easy, but the truth is that the task is genuinely challenging.
Fortunately, there are many ways on how you could improve your company’s online presence by creating videos that would go viral. Here are some of the tips that you must keep in mind:
Match Videos With Platforms
Take note that the online users are categorized into several categories. There are those who enjoy watching videos via Facebook and Instagram while others prefer to use Youtube. Each platform has its varying format requirements and targets varying audiences. For example, Instagram only allows you to post thirty-second videos, which is why you need to be more creative in making a clip.
On the other hand, Youtube is more suitable for videos with longer time duration while Facebook is ideal for informative videos with a length of 2-5 minutes per post. These are the information that you need to keep in mind so that you could come up with the perfect video for a particular social media platform.
Always Connect To Viewers
The number one reason why people watch and share your videos is because they can relate to it. As such, make it a top priority to create social videos that tell stories or establish a human connection. The challenge now is to choose concepts that would appeal to your target markets without trying too hard.
Avoid making videos that mainly promote the items that you are selling or the services that you are offering to the public. As much as possible, present your brand in a subtle manner. Focus more on the story timeline so that people would instantly love it. When this happens, the social posts will become highly shareable.
Plan Ahead Of Time
Staying relevant is another challenge that you need to overcome when it comes to video marketing. Take note of all the special dates that you believe would have an impact on your followers. Be sure to celebrate with them through creating engaging videos, which they can share with others. This is the primary reason why having a content calendar is crucial for your online marketing efforts.
Remember that the process of video editing is a complex one. You must start with choosing the best idea or concept to use. After this, you have to gather the clips and music that will be used on the videos. This also includes the task of identifying the texts and images that will be added in between. Always have a plan so that you could publish the output on time. Also, learn how to schedule videos on several social channels.
The tips mentioned above are organic ways on how to make the videos go viral. If you have a budget for digital marketing, then do not forget to invest in ads. Boost you’re your social posts so that it could have higher reach online.