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Month: June 2018

A Quick Guide To Understanding Video Resolution

A Quick Guide To Understanding Video Resolution

There are many things that you need to take into consideration if you want to achieve ultimate success in video marketing. Aside from consistency, creativity, and innovation, you must also be aware of video resolution. Having a complete understanding of how this works can make a big difference in your marketing success.

The video resolutions that you can usually see are 360p, 480p, 720p or 1,080p. As the resolution increases, the more high definition it becomes. The numbers represent the horizontal lines, starting from top to bottom, that a particular video has. Be sure to keep these guidelines for future reference:

360p Resolution

This resolution is perfect for videos that will be accessed using a smartphone or other mobile gadgets. Because of its small size, it can only use up fewer data making it the best option for marketers who want to attract more people in the online world. For this same reason, videos with 360p resolution may appear blurry on big screens. This is why it is essential to be careful when selecting the resolution.

480p Resolution

This is commonly used in producing DVD videos. The 480p resolution is ideal for playing the content on a DVD disc reader or burner. Aside from this, it is also the perfect choice if you want the viewers to watch your videos using their desktop computers or laptops. You need to get a Blu-ray disc and burner if you’re going to have a higher resolution disc. This can be an excellent option if you want to give out video DVDs to your potential clients.

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720p Resolution

Do you want to have a true high definition video? If yes, then be sure to start at 720p. Take note that this is the image resolution used by many HD TV channels. Using this kind of resolution would result in a sharp, crisp and fine video content. This is ideal for video commercials shown during commercial breaks for TV shows. The best way to describe the 720p resolution is to say that it has a crystal clear playback.

1080p Resolution

If you want to have the best quality for all your video outputs, the best choice is the 1080p resolution. This is the recommended video resolution for advertisements, both in televisions and social media channels. As a marketer, it is essential to provide the most satisfying experience for your target audience. A right way of making this happen is to produce content at the highest possible resolution.

Conclusion

While it is essential to focus on the storyline or concept for your videos, it is equally significant to learn how to use the proper video resolution. Keep in mind that the choice would depend on what type of video you are trying to produce. Take note that the safest option would be to go for 720p resolution. Your success in video marketing relies on your capacity to think out of the box. Always put your target viewers in consideration to ensure that you can provide quality videos that can entertain or give value to them.

Top 4 Secrets To Successful Video Marketing

Top 4 Secrets To Successful Video Marketing

The new players in the business industry have redefined the rules of the game. Nowadays, marketing is not only about having the ability to sell products and services to the target audience. At the same time, it also includes one’s capacity to establish a connection with as many people as possible. The reality is that traditional marketing no longer works. For those who want to stay ahead of the game, they need to embrace digital advertising, which includes video marketing.

In this article, we are going to provide you with a list of the top secrets to achieving success in video marketing. We understand that there are many challenges that every entrepreneur needs to face when it comes to implementing this strategy. Do not worry because all you have to do is remember these items:

Top 1: Learn The Demographics

Always keep in mind that your target market is composed of various individuals who have different tastes and preferences. The only way to appeal to them is to understand how they are divided. Be sure to identify the demographics of the people that you want to connect with. Take note that millennials are more likely to react positively in digital ads while those belonging to older generations may still prefer printed ads.

Top 2: Focus On Social Media

Did you know that online ads have surpassed radio and television advertisements in terms of spending? It is essential for you to understand that social media is not merely an extension of your video marketing efforts. It is “the channel” that will help you reach out to more consumers and convert them into actual customers. Master the critical strategies in posting video content for your Facebook, Twitter and Instagram pages.

Top 3: Consistency Is Key

As already emphasized above, marketing is not just about selling but also connecting. Make an effort in being consistent for these two separate activities. There is a necessity to build a set of guidelines that your company must follow every time you produce a video. Remember that your competitors are also using online platforms to promote their products and services. As such, it is essential that you know how to act fast and engage in a creative process that works effectively.

Top 4: Give Your Best

This is where you need to understand the fact that you only get one shot at this. Unlike commercials on TV, the viewers are quite compelled to watch them because they are inserted in every show broadcasted by the television network. However, this does not work with social media channels unless you buy ad placements. Because of this, you must give your best in creating your online videos. Do not forget that the people in networking sites are fond of endless browsing their newsfeeds. They can only watch your posts if you make it interesting enough for them to click the play button.

Video marketing may be confusing at first, but once you get a hang to it, everything is going to be fun and easy for your business.

Top 3 Tips For Facebook Video Marketers

Top 3 Tips For Facebook Video Marketers

Did you know that Facebook native videos are considered as the most effective content that can generate sales for businesses? In the past, there had been a debate which between Facebook and Youtube is better for marketing purposes. As it turned out, Facebook has dominated the online world. This success can be attributed to the fact that the users of this social networking platform keep on increasing every single day. Because of this, it is safe to assume that Facebook videos have become more visible to many people.

Video marketing needs to be effective. Otherwise, you will only end up spending more of your advertising expenses without getting any return on investment. In this article, we are going to highlight some of the practical ways on how to be an expert in posting video content for your company’s Facebook page:

Start With A Good Story

The first thing that you need to keep in mind is to come up with a video content that tells a story. We understand that the primary objective is to produce a marketing material that will drive your sales up. However, you must not only focus on the selling points of your brand. There is also a necessity to think of interesting and exciting methods on how to do it through a good story. As much as possible, make it appear that you are not hard selling your products. In so doing, the viewers would be able to appreciate your videos more.

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Focus On The First Four Seconds

There are a lot of posts available on Facebook. Because of this, it becomes challenging on your part to call the attention of your target audience. The question now is: In the sea of video content from all businesses online, how can you make your post stand out? This is where your creativity comes in. Take note that the first four seconds of the video is crucial for its success. When producing a video, do not forget to put a lot of attention in the beginning clip or in choosing the perfect thumbnail.

Pay For Facebook Ads

If you want to stay ahead of the game, then be sure to be willing to shell out your marketing budget for buying ads. Regardless of the number of your page followers, not every one of them can see your latest updates. You cannot simply rely on the organic reach to make the video content go viral. What you have to do is to work on buying an ad placement so that you could promote your social video. The trick here is to know the right settings for creating the ads. Do not worry because Facebook allows page admins to set a specific number of days for running the ads.

Now that you are aware of the top three tips in Facebook video marketing, the next step to take is to start planning your next content. Keep these things in mind for a guaranteed success. Stop wasting your advertising budget by perfecting all your Facebook videos.

Scheduling Social Videos: Why Timing Is Everything

Scheduling Social Videos: Why Timing Is Everything

Being aware of the importance of online presence is one of the essential keys to the success of your business. Take note that each company differs from one another. Each particular business activity requires a specific set of strategies for building a presence on various social media platforms. The more reach or engagement you have through your online posts or updates, the higher your conversions and sales would become.

Nowadays, it seems like everyone is so busy with a lot of things. This can be an ultimate challenge for marketers like you because there is now a need to think of the best way on how to capture the attention of the target audience. Aside from this, it is also essential to make sure that they will watch the video from top to finish. It is such a waste of time and effort if the potential viewers would skip on the video content.

In this article, we are going to provide you with the complete guidelines on how to schedule social videos to increase engagement or reach:

Facebook Videos

The best time to upload your engaging video content is between the hours of one and four in the afternoon. According to expert marketers, these are the hours where the click-through rates are considered high. However, it is imperative to note that this kind of result can only be achieved if you do it during the weekdays. The reason behind this is that more people have free time to kill from Mondays to Fridays. This is why the online portals can be crowded with many online users. On the other hand, during the weekends, these individuals usually spend time with their family or going on out of town trips.

Instagram Videos

Did you know that Instagram videos have gained increased popularity over the years? In fact, most marketing efforts of various companies are directed for this platform. This success can be attributed to the rise of the millennials who prefer using Instagram over other social media channels. The best time to post here is every day, except Sundays. If you want to get guaranteed success in video marketing on Instagram, be sure to schedule the posts before and after work hours. This is the time where people have the luxury to watch videos online randomly.

Twitter Videos

Most people know Twitter as an ideal platform for expressing spur-of-the-moment thoughts or comments. This is the social networking site where you can see a lot of individuals rant or express opinions about a particular topic, person or event. Unline Facebook and Instagram, the users at Twitter are more visible during the weekends. If you want to reach out to your potential customers or existing clients, be sure to take advantage of their interests during Saturdays and Sundays. Post an exciting video to call their attention and inspire them to send replies to your tweet. From there, you can already start direct communication with them.

There are many things to consider when it comes to successful video marketing and scheduling posts at the right time is just one of them. Do not forget to strategize correctly for effective results!

How To Promote Your Podcast With Videos

How To Promote Your Podcast With Videos

Being a podcast host is not an easy thing to do. There are many things to look into before you hit the “record button.” First of all, it is necessary to create a calendar for all your podcasts. You must strategize when uploading your content. Take note that timing is everything if you want to make your podcast relevant and material to your listeners. Second, you also need to come up with great topics or ideas to talk about. Make your podcast interesting and engaging for the subscribers.

As a podcaster, you know the significance of having a high number of followers. Aside from this, you are fully aware that achieving this ultimate objective is a complete struggle. Success does not happen overnight, which is why it is essential to learn the tricks on how to catch the attention of your target audience. In this article, we are going to talk about the top three videos that could help you in being a successful podcaster:

Create Teaser Videos

This is where you need to build anticipation to spike the interests of the viewers. What you need to do is to get a clip from the recording that you have completed. Use this material in creating a pre-episode teaser video. Be careful in choosing the sound bite because one wrong move could lead to adverse effects. The trick here is to keep it short so that you would not be revealing a lot of information. Leave something for the viewers to look forward to. Avoid adding too many photos or text in your video so as not to make it look messy.

podcast-video

Post Episode Announcements

If you already have a good number of followers or subscribers, then be sure to exert efforts in producing episode announcements. Tell the world that you are going to upload a new podcast on a particular day. Give a hint about the topics that you will be talking about in this upcoming podcast. Always remember that you are not only making the view for your existing subscribers. You also need to find a way to appeal to other people.

Go Live

Are you confident enough to have a live video recording of yourself while creating a podcast? Doing this will not only increase the chance of attracting new listeners but also earning the trust of your fans. They will feel a closer connection with you once they can see the entire recording process of your podcasts. You can use Facebook, Twitter or Instagram for going live. Among the three platforms, it is highly suggested to go for Facebook Live. It has more amazing features and encourages easy “share” compared to other social channels.

podcast-video

Take advantage of the availability of video content to leverage your podcasts. Whether you like it or not, the truth is that you need to engage in video marketing if you want to gain ultimate success as a podcaster. Do not worry because creating videos is something that you could learn over time. Just keep on practicing until you get better at it.

Why Video Marketing Is Crucial For Your New Business

Why Video Marketing Is Crucial For Your New Business

Let’s face it. We are now in the digital age, which means that many of us have already gained access to the Internet. A large number of the population owns a smartphone or a mobile device. The reality is that many people are starting to become more available in the online world. This is something that you need to take advantage of, especially if you are still new to the industry.

The first thing that you need to understand at this point is the fact that publicity is essential for the success of your business. Make it a top priority to let as many people as possible to discover about your company as well as its products and services. The competition in the market is tight, which is why you need to join the bandwagon of entrepreneurs who are using video marketing as leverage.

Here are the top reasons why video marketing is crucial for your new business venture:

It Improves Site Ranking

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Adding videos on the top visited pages on your website can decrease the bounce rate of the site. This means that the time spent by the visitors in checking your website would naturally increase. Take note that the longer they stay on your page, the more they will start to trust you. Keep in mind that a low bounce rate is a good signal for the search engines, as it gives an impression that you have good content.

Tip: Learn how to effectively embed Youtube videos on your landing pages or published blog articles.

It Increases Sales

Another advantage of having videos on your online pages or social media channels is that it increases the likelihood of earning sales. Always remember that video content is more interesting than photos and text. It can easily catch the attention of the target audience, and it also enables entrepreneurs to present the best features of their products. According to marketers, people are more inclined to buy a product after watching its promotional video.

Tip: Keep your videos fun, interactive and engaging. Avoid hard-selling the items because it will keep clients away.

It Is Appealing To Mobile Users

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Many people are now using smartphones or mobile gadgets for work, business and even for entertainment purposes. This is why your company must focus on creating videos that will add a fun factor to the newsfeeds of the mobile users. The best way to introduce your brand to your target market is through video content. Implementing this strategy can be challenging because you need to exert more effort in making the first five seconds of the video matter. Remember that mobile users are impatient. They will only continue to watch the video up to the end if they find the beginning part interesting.

Tip: Use the right frame when creating videos. Each social networking channel has specific requirements for video uploads.

The success of your business depends on many factors, one of which is video marketing. Be sure to expand your knowledge on how to make this work.

3 Common Mistakes To Avoid When Making Videos

3 Common Mistakes To Avoid When Making Videos

A lot of people find it enjoyable to watch videos during their free time. According to experts, there has been an increase in the viewership for online videos over the past few years. This only shows that video content is a big thing when it comes to digital marketing. No wonder many entrepreneurs are using this strategy to increase their presence in the market.

Producing high-quality videos can be challenging, especially for those who are still new to it. In this article, we are going to pinpoint the top three common mistakes that video editors make. We want to share the list so that you could find ways on how to prevent from doing them with your video projects. Check this out:

A Lengthy Video

The time duration in every video is highly essential. It is the number one thing that viewers can easily notice. Many people would usually look into the length of the video before playing it on their smartphones, laptops or computers. The longer a video content is, the less appealing it becomes.

3-common-mistakes

Be sure to keep your videos short yet informative. It can be tempting to place all the essential sales pitches that you want to promote your product. Keep in mind that doing it can only drive people away. The truth is that people are too busy these days, which is why social videos are starting to gain popularity.

A Rushed Output

The process of producing a company or promotional video is a complicated task. It requires a lot of effort on your part. You cannot just get everything done overnight, which means that it is necessary to create a schedule before you start the project.

Be organized first by listing down all the tasks according to its priority. Set a deadline for each item on the checklist to ensure that you will not miss anything. The most important thing to remember is that you should not rush the creative process. Otherwise, you will end up having an unappealing video. Follow your schedule, and everything will fall into place.

A Video With No Story

No matter how expensive and costly your video is, if it does not tell a story, then people would not like it at all. Remember that the primary reason why viewers watch your social videos is that they can find a connection to it. They love it because they can relate to what they see.

To ensure that your content would appeal to them, do not forget to create a compelling storyline. Find time to gather the members of your marketing team and allow them to brainstorm ideas. Keep in mind that two heads are always better than one. Keep yourself open to suggestions and recommendations. Do not be afraid to mix and match the different concepts.

Video content is a big part of digital advertising. It can drive more people to your website and can eventually help in increasing conversions. Make it a top priority for your firm to create interesting videos on a regular basis.

How Expensive Is Video Marketing?

How Expensive Is Video Marketing?

Every company sets aside a budget for advertising. Having this kind of expense account is necessary if you want your business to make a name in the industry. Keep in mind that no matter how much you improve the quality of your products, it may go down the drain if you do not use video marketing for your advantage. The proper question to ask now is: How much does video marketing actually cost?

In this article, we are going to present the different costs associated with video marketing. Take a closer look at these numbers:

Script Writer’s Pay

Planning the concept of video content is a delicate process. You need to hire someone who will work on coming up with a good script to sell your products. The number one challenge is to create a video that would capture the attention or interests of your target audience. It is essential that the ad material must be produced in such a way that it does not hard sell your company or its brand. Having someone to do this task means additional cost on your part, estimated at around $120 to $300 per hour.

Video Editor’s Compensation

The person who will edit your videos must be a professional. You cannot just delegate this crucial task to anyone in your marketing department. There is a necessity to hire a video editor whose rate could be around the range of $250 to $800. This may look like the pay is too much, but it is the normal rate in the industry. The compensation is worth it because the editor will be the one to take care of everything in the creation process. He will be responsible for choosing the clips and sounds to be used in the video. His task is to see to it that the client’s video is going to stand out from the crowd.

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Ad Promotions

Another thing to take into consideration is the expense for advertising. At this point, you need to understand the concept of organic reach and sponsored reach. If you to increase your revenues, it is essential to expand your reach. The reality is that organic reach may not be sufficient at all. There is a necessity to set aside a budget for ads. This is where you will purchase ad placements on various social media channels or websites. The cost for advertising can be as low as $50 to $1,000. The amount depends on the platform used. What you need to do is to choose the right package or deal for your business.

Video marketing can be expensive for your company. The costs are also more likely to increase every year. However, all the money spent on it will definitely be worth it. If done properly, this strategy can help you take your business to the next level. Take note that the only way to stay up in the game is to join the bandwagon of entrepreneurs who are using video content to reach out to the target market.

Top 5 Pre-Creation Tips For Successful Video Content

Top 5 Pre-Creation Tips For Successful Video Content

The key to effective video marketing is to create a content that will capture the attention and trust of the viewers. The truth is that doing this is a completely challenging task especially when the video is trying to sell a product to its audience. This is why it is essential for video makers to focus on the pre-creation process. There is a necessity to plan ahead of time to avoid problems or delays in the future.

In this article, we are going to share some of the important things to take into consideration before you start creating video content for online marketing purposes. Be sure to keep these in mind:

1. Identify The Target Viewers.

The first thing that you need to understand is that it is important to define your audience. Take note that you cannot create a video for everyone in the online world. You must select the persons who are relevant to your brand and be sure to choose those who are more likely to make a purchase.

pre-creation

2. Send Out A Clear Message.

Just because you have succeeded in defining your target market does not mean that you can just place anything on your video content. Always remember that determining the correct message is just as significant as knowing the audience. The truth is that you have many things to say about your brand. The challenge now is to pick the essential selling points and present it to the viewers as clear as possible.

3. Set A Budget.

Creating a video requires a certain amount of money. Whether you like it or not, this is how video marketing works. There is a need to set aside a budget during the pre-production process. This means that you must list the possible expenses that may arise when it comes to making the video content. This step is important especially if someone from your office needs to approve the costs before you can start with the production.

4. Prepare The Script Or Flow.

Now is the time to ask yourself about the concept that you want to utilize for the video. Take note that there are many videos created every day by other companies, and some of them come from your competitors. The challenge now is to think of a smart way of making your content stand out from the rest. The solution to this problem is giving attention to the preparation of the video flow or script.

pre-creation

5. Think Out Of The Box.

Do not be afraid to take risks. While it is important to provide what your viewers expect from you, it is also necessary to trust your guts by making a calculated risk. Keep in mind that you have the freedom to try something new. Be fearless in challenging existing beliefs or principles. Find something that would catch the attention of your target audience.

Time is one of the important resources that you cannot afford to lose. As such, make an effort to work on the planning process before starting to create engaging video content.

The Ultimate Guide To Make Videos Stand Out In Social Media

The Ultimate Guide To Make Videos Stand Out In Social Media

Video marketing is on the rise these days, which means that many companies use this strategy to increase their sales. Because of this, the logical conclusion that we can come up with is that you and your competitors may be using the same tactic reach out to several people. The question now is: How can you make your videos stand out? The primary objective is to see to it that you can outsmart the other players in the industry where your business is a part of.

Here are some of the tips and tricks that you must keep in mind to make your video content stand out on social media platforms:

Be Authentic

Many things affect the success of your business venture, and one of which is gaining the trust of your target market. The reality is that your company has no future if people do not trust what you do. As much as possible, put a lot of work in planning the creation of your videos. Remind your team that authenticity is everything. Avoid lying about the brand in all your social media posts. The number one rule is never to lie just to get customers because it will eventually backfire.

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Source:pixabay.com

Entertain Viewers

Producing a high-quality video is completely challenging, especially if the products you sell are quite technical. The difficulty lies in presenting the best features of your brand without looking like you are in it for the money. Always think out of the box. Avoid following what your competitors are doing. Create something that will catch the attention of your target viewers. The goal is to entertain them by developing a video content that will make them laugh, smile or giggle.

Promote When Necessary

The competition in the digital world is tough. Every company needs to strive hard to be seen by their target markets. The best way to do this is set aside a budget for promoting all the posts on your social media channels, and this includes your videos. The truth is that organic reach is not sufficient.

If you want to increase the engagement on your content, be prepared to spend an amount for the promotions. This requires getting familiar with the ad settings of each social media platform. Keep in mind that the ad strategies for Facebook may not work for Instagram or Twitter, and vice versa.

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Source: pixabay.com

Write A Compelling Caption

No matter how great your video is, it will not be an effective tool for digital marketing if no one would click on the “play button.” This is why you must also write a compelling caption for your social media posts. Make sure that the first line would instantly capture the interest of the viewers. Keep your caption short but informative. You have to let them know what to expect with the video content without revealing too much. The ultimate goal is to inspire them to watch the video from the beginning up to the end. Aside from this, do not forget to choose the right cover photo for your video.

A combination of all the tips mentioned above will help you succeed in your online marketing efforts. Keep these tricks in mind every time you publish a new video content for your social media channels.