A recent report by Buffer showed that square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). In some cases, square video resulted in 30-35% higher video views and an 80-100% increase in engagement.
The experiments revealed the fact that it costs 7.5% less to get someone to engage with square video on Facebook and a whopping 33% less to get someone to engage with square video on Instagram. Over 92% of Facebook users access the platform via mobile – making it critical for businesses to optimize their content for the mobile user.
With our latest update, you can now create square videos using Lumen5!