We call them Square Frames, but perhaps they’re more commonly referred to as “meme videos”. You can now add these frames to your Lumen5 videos, allowing you to increase the visibility of your videos through large bold texts, but also take advantage of the popular square video format.
Square videos take up more space on mobile phones and are generally believed to generate more engagements since they take up more real estate. This means that as Facebook users are scrolling through their newsfeed, there’s a higher likely hood that your square frame video will catch their eye than the traditional landscape videos.
You’ll see the option to add a square frame in the final preview just before you publish your video!