Video marketing is widely recognized as the next big thing in marketing. Thanks to social integrations and support from major social networks, video content is gaining a vital place in the marketing plans of companies around the world.
According to Syndacast, 74% of all internet traffic in 2017 will be video. Studies show that simply using the word “video” in the subject line of an email can increase click-through rates by 65%. According to Twitter, videos and photos get the most retweets.
Last year, Facebook reported that their video viewership doubled from 4 to 8 billion views per day. Facebook is now testing a dedicated video feed and actively developing more video infrastructure.
Videos also offer great benefits for SEO as well. Rich media such as video content is favored by search engine algorithms. Google shows a variety of results and often prominently feature videos among top results
It is also easier for the brain to process visual content as opposed to a sea of text. Creating an impact through videos is therefore much easier.
Users are more likely to share videos than any other forms of content. Video content is a great tool for businesses to showcase their products and services for maximum outreach.
The objectives of educating, entertaining, inspiring, or increasing brand awareness can all be achieved through videos. More and more people today educate themselves through product reviews before making a purchase decision. According to Animoto, 96% of consumers find videos helpful when making purchasing decisions.
Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. It is no surprise that video is becoming a critical component of every company’s marketing mix.